Broadmoor Staff Gives A Gift That Keeps On Giving

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60 Children's Bikes Built for Needy Colorado Springs Families

Broadmoor Team Build a Bike

This year, with so many people needing that extra hand, we decided to make the bike donations in our clients' names. It's a fun and rewarding way to get our team involved and to do something really wonderful for members of the Colorado Springs community who may not have enough to give their children this season.

Working in conjunction with Christmas Unlimited and the destination services company DSC, staff at the world-renowned BROADMOOR in Colorado Springs, Colorado decided to give a gift that would keep on giving this holiday season. With so many families in need, all levels of The BROADMOOR team pitched in to build more than 60 bikes in an afternoon for local children.

In lieu of sending top customers gifts, staff members at every level of the Five-Star Five-Diamond resort gathered in the International Center for three hours to complete the bikes that will be given to Christmas Unlimited as a donation.

"Every year, we send something to our clients to celebrate the holidays," said BROADMOOR Vice President of Sales and Marketing, John Washko. "This year, with so many people needing that extra hand, we decided to make the bike donations in our clients' names. It's a fun and rewarding way to get our team involved and to do something really wonderful for members of the Colorado Springs community who may not have enough to give their children this season."

About Christmas Unlimited:
Established in 1923, Christmas Unlimited is one of the oldest and most respected charities in the Pikes Peak Region. During the past 83 years, the underlying premise of their work is that:

  • The spirit of the holidays is more than just giving toys to children
  • The family's adults need both material and emotional support during times of financial difficulty
  • Everyone deserves to be treated with compassion and dignity

Their program of gift giving has an impact far beyond that of just making a child happy on Christmas day. It serves to strengthen family unity at a time of year that is especially difficult for financially challenged parents.

Christmas Unlimited works hard to uplift parental self-esteem by providing a service that includes a simple application process and a store-like distribution experience-contributing to a family environment of caring, togetherness and old fashioned holiday happiness.
Over the past eight years only 7% of the families helped have participated every year. During that same time, 60% of the families served have been "one timers"--families needing only a temporary helping hand.

About DSC:
DSC specializes in program development and event planning services for Meeting Planners, Corporate Travel Companies, and Incentive Groups around the world, hosting hundreds of groups annually through offices in Colorado Springs, Denver, Aspen, Vail/Beaver Creek, and Lake Tahoe. Through innovative partnerships with hotels, restaurants, off-site venues, ski and golf resorts, and the best local businesses, DSC creates custom packages and unique team-building programs that create "once-in-a-lifetime" experiences.

Celebrating 90 years of excellence, The BROADMOOR in Colorado Springs, Colorado is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards. For more information visit http://www.broadmoor.com or call 800.634.7711.

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Allison Scott

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