TriStar Publishing Teams with Leading Mobile Developer to Produce Robust Smartphone Apps for Association Meetings

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TriStar Publishing, Inc., a custom event-publishing firm based in the Kansas City area, has signed a partnership agreement with EventKaddy, Inc., to develop and distribute mobile smartphone applications for TriStar’s extensive client base of associations and other membership groups.

www.tristarpub.com

We worked with EventKaddy to include some key features that our clients were requesting

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TriStar Publishing, Inc., a custom event-publishing firm based in the Kansas City area, has signed a partnership agreement with EventKaddy, Inc., to develop and distribute mobile smartphone applications for TriStar’s extensive client base of associations and other membership groups.

TriStar provides custom event media solutions for associations and industry clients in several markets, including healthcare, golf, veterinary medicine, and association management. The apps developed jointly by TriStar and EventKaddy will provide mobile access to a variety of content-rich products created by TriStar, including the company’s award-winning event daily newspapers. The mobile apps will also offer web and landing-page access, mobile exhibit guides, directories and session schedules, as well as interactive tradeshow maps. These customized event apps will allow meeting attendees to easily and intuitively access the array of information and resources available at the annual meetings and events produced by TriStar’s clients.

Eric Reynolds, CEO of TriStar Publishing, said: “TriStar’s specialty is providing ‘best of class’ custom publishing services to our association event clients. Over the past year as we worked with them to provide content for the apps they were using, we often heard that they wanted the applications to be more robust and easier to update with late-breaking changes. That’s when we decided to find a ‘best of class’ solution to offer our clients — and that’s how we discovered EventKaddy.”

EventKaddy is the leading developer and distributor of mobile applications and services for the face-to-face meetings and events market. EventKaddy will assist TriStar in launching its custom-developed applications across all major mobile platforms, including iPhone, Android, and BlackBerry. EventKaddy will also produce a mobile web platform to serve all web-enabled handset users, as well as a desktop computer version for those accessing the content from laptops and other computers.

The TriStar/EventKaddy partnership will enable TriStar’s clients to take advantage of several enhanced features not readily available in the current event “app” offerings. “We worked with EventKaddy to include some key features that our clients were requesting,” Reynolds said. “When these new features are combined with the already robust platform created by EventKaddy, the applications become truly user-friendly for meeting attendees.”

About TriStar Publishing, Inc. — TriStar Publishing is a custom event-media company based in Overland Park, Kansas, and serves clients in the global event marketplace. TriStar’s portfolio of clients includes several of the Top 50 healthcare association medical specialty events, along with non-healthcare markets such as the association management and golf course industries. The company’s highly experienced team of media professionals works with each client to create and manage print and digital content associated with their educational and business meetings and tradeshows. For more information visit http://www.tristarpub.com

About EventKaddy — EventKaddy was founded by a team of conference-industry veterans with more than 30 years of collective experience, motivated by a vision of using the latest mobile technology to transform the way attendees, exhibitors, and organizers interact at conferences — while simultaneously reducing the significant impact that conferences have on the environment. EventKaddy creates mobile event guides that can be accessed from an iPhone, iPad, BlackBerry, or Android mobile device. The EventKaddy solution enhances the attendee experience by providing detailed session and exhibitor listings along with event notifications, maps, custom scheduling, and much more.

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Steve Smyth
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