EMS Client Services Director Advises Businesses on Captivating An Audience

Share Article

Justin Isles (Client Services Director at Event Marketing Solutions) shares his tips on how to captivate an audience using the latest roadshow promotions techniques and technologies.

Justin Isles (Client Services Director at Event Marketing Solutions) shares his tips on how to captivate an audience using the latest roadshow promotions techniques and technologies.

To remain the best, brands must continually innovate, refusing to do the same things with the same level of performance expectation.

When it comes to roadshows, long gone are the days of literature racks and PowerPoint presentations in a soulless blank box. Mobile shells are now providing highly engaging bespoke environments, enabling organisations to truly captivate an audience with their business, message and brand.

When it comes to vehicle-based roadshows here are just a few ways that businesses campaigns can break the mould using some of the latest techniques and technologies.

Social media
Integrating social media with their roadshows can widen the reach of their campaign as well as lengthen the experience. By giving people a reason to share the message they can help drive conversations before, during and after the event. Companies shouldn’t forget the impact of imagery or video to further engage the audience, and ensure that they monitor throughout to capture the extent of your campaign. Take 20th Century Fox - they used green screen technology to make retailers the stars of their own movie trailer. Their personal movie trailer went straight to their inbox and as a result, their message effortlessly went global when visitors shared it via social media.

Augmented Reality
Augmented reality (AR) is a high impact and effective event marketing tool. The opportunities for capturing an audience are vast - from creating standout with 2D video, which presentations simply cannot match, to facilitating education or training on new products. It’s easy to focus on the audience inside the truck, without a thought for the world outside, but a great example of taking AR outside the exhibition trailer is an experience created for Samsung - sophisticated motion sensitive techniques were used to display the AR show going on inside the vehicle on the external walls of the trailer.    

QR codes
QR codes fuse the real and online worlds, and can help bring a more traditional brochure message to life and encourage interaction. By using mobile devices, QR codes give visitors the facility to access additional information, videos, reviews or technical specifications.

Touch technology
Through innovative pressure-sensitive technology businesses can really bring their environment to life. Use the walls, floor or furniture to elevate the experience and create a magical finish to any event.

Interactive product displays
If companies want to give their products real impact, using interactive product displays in their exhibition trailers give the illusion of the product floating in mid air.

Inspiring finishes
Creating impact isn’t just about using the latest technology. By considering the overall effect they want to create, organisations can make clever use of paint and other materials to define or highlight certain areas. For example, by using paint that absorbs colour in some areas, combined with materials finished in metallic paint, companies can give products a halo-like glow. The use of back lights and reflective polish furnishings can also help transform the environment.

If businesses or retailers are planning an event marketing event, get in touch with EMS to see how they can push the boundaries, be bolder and more innovative in your approach.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kate Price
Follow us on
Visit website