SVP Worldwide Proudly Serves as Underwriter for Martha Stewart Living Omnimedia's PBS Television Programs: Everyday Food and Everyday Baking from Everyday Food -- Celebrate Everything You Create in Your Home, from the Food You Make to the Handmade Items You Use Daily

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SVP Worldwide, owner of SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) sewing machine brands, announced it has become an underwriter for the PBS Television shows Everyday Food and Everyday Baking from Everyday Food.

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Like cooking, sewing unleashes creative inspiration and provides a sense of achievement

    "PBS is the trusted place for quality content," said Don Fletcher, CEO of SVP Worldwide. "Martha Stewart's successful Everyday Food and Everyday Baking from Everyday Food programs appeal to women and men who want to boost their confidence through a sense of achievement in the kitchen. Along with cooking, women and men are finding inspiration and accomplishment in creating their own handmade kitchen accessories that are needed to compliment their culinary successes."

The resurgence and popularity of sewing and embroidery is expanding into all aspects of living--including the kitchen. From aprons to personalized napkins, placemats, hot pads, embroidered tablecloths and hostess gifts, handmade items create a personal touch to compliment the daily activities in the kitchen.

"I love to cook and I especially enjoy teaching people on TV, the Internet and in my magazines how to create delicious meals that can be enjoyed with family and friends," said MSLO Founder Martha Stewart. "A mealtime gathering encompasses much more than the food you serve. Beautiful, handmade items like a monogrammed dish towel or embroidered napkin complement the meal, helping to create a warm and inviting atmosphere in the kitchen or around the dining room table. And with SINGER, HUSQVARNA VIKING and PFAFF sewing machines, it is as easy to create a personalized project as it is to prepare fast, nutritious dishes from the wonderful recipes available on the Everyday Food television programs."

Everyday Food is a nationally syndicated weekly half-hour program on PBS that began its fourth season in January 2008. Introduced by Martha Stewart, the show brings to life recipes featured in Everyday Food magazine. Shot in HD, each half-hour episode is designed to provide solutions to the challenges of everyday cooking and includes easy-to-make recipes along with smart tips and kitchen techniques.

Everyday Baking from Everyday Food is a nationally syndicated half-hour weekly companion program to Everyday Food on PBS. Everyday Baking from Everyday Food, which premiered in January 2008, spotlights easy and delicious baking recipes that anyone can enjoy. Shot in HD, introduced by Martha Stewart and hosted by world-class baker and former Everyday Food co-host John Barricelli, Everyday Baking from Everyday Food teaches viewers and home bakers how to master baking and finishing skills for a tasty and beautiful result.

"Like cooking, sewing unleashes creative inspiration and provides a sense of achievement," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "Our research indicates a strong relationship and interest between those who cook and those who sew. The quality of SVP Worldwide machines compliments the high standards of the Everyday Food television programs."

About SVP Worldwide(R)

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high-quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company's brands, view the following websites:,,,,, and

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Stephen Whyte
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