As a hotel school graduate with work experience in both tech companies and multinational hotel corporations, I feel uniquely qualified to bridge the gap between technology and this industry.
San Diego, CA (Vocus) September 3, 2009
Evision Worldwide announces four upcoming seminars entitled, “Demystifying Google Analytics,” sponsored by the California Hotel & Lodging Association. The presenter is Vikram Singh, hotel marketing expert and CEO of Evision Worldwide.
Google Analytics Seminar Topics
“Demystifying Google Analytics” covers basic to advanced information and has an interactive format, so it will be useful for hotel managers who are brand new to website analytics reviews, as well as those who are more experienced and want to receive some expert tips. Attendees are guaranteed to return to work with skills they can start using immediately to conduct website analytics reviews and improve their website and marketing programs.
The Google Analytics seminar will cover the following topics:
Why Google Analytics: comparison with other analytics programs; benefits of Google Analytics; getting started.
Google Analytics 101: using the dashboard; understanding visitor stats; analyzing traffic sources; rating website content; tracking goals.
Bounce Rate Analysis: definition; why it's important.
Tips for Advanced Users: making the most of Google Analytics.
Seminar Schedule and Registration
To get more information or to register, visit Evision Worldwide Speaking Events. The upcoming Google Analytics seminar schedule is as follows:
September 28, 2009
San Diego Marriott Gaslamp Quarter
660 K Street, San Diego, California
September 29, 2009
Holiday Inn Torrance Hotel
19800 South Vermont, Torrance, California
September 30, 2009
Fess Parker's Doubletree Resort
633 East Cabrillo Boulevard, Santa Barbara, California
October 1, 2009
Northern California Hotel & Lodging Conference
Doubletree Hotel San Jose
2050 Gateway Place, San Jose, California
These sessions are sponsored by the California Hotel & Lodging Association. Registration is open to CH&LA members and non-members.
Feedback From Seminar Attendees
“Demystifying Google Analytics” has been very well received by past audiences. Here are some attendee reviews:
"This was the best search engine workshop I have ever attended."
"The material was comprehensive, informative, easy to comprehend, and practical. I learned a number of action points I can implement immediately. A great investment of time."
"By far, this has been the most informative class I have attended in recent memory. Your class was literally filled with absolutely critical and useful information in every minute. It was very thorough and efficient. Thanks for giving me so much information and getting me started on the right foot with our online marketing! I hope everyone that gets the opportunity to do so attends this class.”
About Vikram Singh
Vikram Singh is a passionate online marketing strategist, entrepreneur, educator and advisor. During his career, he has created winning online business strategies and comprehensive internet marketing plans for clients in several industries, including hospitality and travel, retail, and real estate.
Because he also has extensive experience in and hotel management, Vikram is very comfortable addressing the questions and needs of a hotel marketing team. “As a hotel school graduate with work experience in both tech companies and multinational hotel corporations, I feel uniquely qualified to bridge the gap between technology and this industry.”
Vikram is an exciting and well-respected speaker, delivering lectures, workshops, and seminars around the country and abroad, including an international workshop for the US Department of Commerce. He loves to do two things when he speaks: simplify concepts and provide strategy. “There are so many simple ways to start implementing complex strategies. I want people to get interested, and then get started right away.”
Vikram is a regular lecturer for the California Hotel & Lodging Association, and teaches internet marketing classes at Brigham Young University in Hawaii.
At Evision Worldwide, our focus is on successfully planning and marketing online ventures – for our clients and ourselves. If you’re interested in receiving business and marketing advice from entrepreneurs on the front lines of online business development, Evision’s owners and top-level marketers are available for consulting, speaking and on-site training. We’re happy to share our knowledge and experiences so that your business can flourish.