Evo Terra Contributes to Sitewire's Aggressive Social Media Strategy

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Sitewire Continues to Add Nationally Recognized Talent to Its Social Media Team

Sitewire Evolutionary Marketing Agency

Evo will be instrumental in helping Sitewire's clients better understand the importance of social media as part of an integrated, interactive business strategy. We're fortunate to have him as part of our team

Sitewire, the evolutionary marketing agency based in Tempe, AZ, continues to expand its social media reach by investing in nationally recognized talent. With the addition of Evo Terra and Jeff Moriarty, two well-established, Phoenix-based social media experts to the agency's talent roster, Sitewire is poised to revolutionize social commerce for its brands both locally and nationally.

As the popularity of online social networks continue to grow, new communication tools and technologies make interactions between brands and consumers a daily reality. Travis Unwin, better known by his online alter ego, Evo Terra, is no stranger to the constantly changing landscape of social media. As an avid blogger, writer and podcaster, he has first-hand knowledge of the need for a well-rounded web presence.

The founder of East Valley Friday Nights (#evfn), Evo has been deeply involved in the social and new media space of Phoenix for the last several years. With the help of other social media professionals in the Valley, he has helped to develop weekly community meetups in the Phoenix metropolitan area through Twitter, Facebook and other social media tools. Additionally, he is the co-organizer for PodCamp AZ, a nationally-recognized local "unconference" event focused on new and social media.

"Evo will be instrumental in helping Sitewire's clients better understand the importance of social media as part of an integrated, interactive business strategy. We're fortunate to have him as part of our team," said Greg Chapman, Sitewire's president.

Prior to joining Sitewire, Evo served as the Director of eBusiness for Discount Tire Company's $250M ecommerce program, as well as Vice President and Managing Director for Blue Ribbon Digital, a Manhattan-based ad agency. His 10 years of experience in leading web strategies and development for various online initiatives give him keen insight into the exchange of value between online users and between brands and their consumers. He is also the co-founder of Podiobooks.com and the co-author of Podcasting for Dummies as well as its companion piece, Expert Podcasting Practices for Dummies.

"With the addition of Evo and Jeff, I feel even more confident about the social media service offerings Sitewire is able to provide to our clients," said Katie Van Domelen, Social Content Manager at the evolutionary marketing agency. "There are some pretty exciting things brewing."

Van Domelen is working closely with Evo and Jeff Moriarty, Sitewire's new Director of Social Media, to develop a comprehensive social strategy that builds on the strong search foundation already present at the agency. Ultimately, their efforts will help Sitewire's local and national clients better approach and engage brand consumers in new areas and markets across the country.

About Sitewire
Sitewire is an evolutionary marketing agency that leverages emerging media and accelerates reaching measurable results. At its core is a focus on working with clients in developing an evolving strategy to produce, protect, support and direct their brand's web presence. Sitewire's revolutionary adaptive tactics concept allows brands to react and respond to real world issues, instead of being trapped by them. For more information, please visit http://www.sitewire.net.

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Joe Holt
Sitewire
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