A Direct Marketing Industry First – Data Card Video Illustrates Business Mailing Lists

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Exact Data ConsumerBase uses video to showcase business list database.

Exact Data ConsumerBase Business Mailing Lists
Our clients range from list brokers to first time buyers. It is important we educate our customers on what we do and how we do it in a way that is straightforward and easy to understand.

Exact Data ConsumerBase, a mailing list company in Chicago, IL, has created something never before seen in the direct marketing industry, a Video Data Card highlighting its Business to Business Masterfile. It is the first in a series of “Video Data Cards” to be placed on the Exact Data ConsumerBase website and other direct marketing sites hosting data cards including NextMark.com and ListFinder.com.

“Consumerbase has always been a leader in packaging and presenting their lists through data cards, which are the key document buyers use when evaluating lists for purchase. Now, they are raising the bar by adding informational videos to their data cards," says NextMark CEO Joe Pych. "These videos answer many of the typical questions that buyers have such as how they source and maintain their data. I like their video format because it provides a lot of information very quickly in an entertaining format. Very well done.”

The animated video demonstrates step-by-step how the company’s business to business database is sourced, enhanced, hygiened, and updated, creating an easy to understand format for their customers.

“We are an equal opportunity list provider,” says Exact Data ConsumerBase CEO Larry Organ. “Our clients range from list brokers to first time buyers. It is important we educate our customers on what we do and how we do it in a way that is straightforward and easy to understand.”

Exact Data ConsumerBase prides itself on the quality and deliverability of its 37-million-record business list database. Email records are updated continually, phone connectivity is verified quarterly, and postal records are updated every 60 days.

For more information on Exact Data ConsumerBase’s business data, browse thousands of business mailing lists on their website at http://www.consumerbase.com or contact them via phone at 877-440-3282.

About Exact Data ConsumerBase

Exact Data ConsumerBase provides multi-channel direct marketing services with a specialty in postal, email, and telephone solutions. Encompassing the entire lifecycle of customer information, Exact Data ConsumerBase services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.

Exact Data ConsumerBase is a Chicago-based multi-channel mailing list company. The company was founded in 2001 and is headquartered in Chicago with a satellite office in Evanston, Illinois. Exact Data ConsumerBase operates as a subsidiary of Organ Worldwide LLC.

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Travis Wittenburg
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