Exact Data Provides Real-Time Phone Connectivity Validation Service

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Exact Data, a direct marketing firm out of Chicago specializing in email, postal, and phone lists now offers real-time phone connectivity validation for clients focusing on telemarketing.

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Telemarketing can be tough if resources aren’t reliable. We’re happy to provide a cost-effective phone validation service that delivers high connection rates and allows our clients to improve their ROI

Many might argue that telemarketing has become outdated in the social media and digital age, but, in fact, telemarketing remains one of the most effective forms of lead generation in direct marketing. Almost 70% of B2B sales involve human interaction and phone conversations generate a good portion of those sales. Using phone calls to reach potential clients is one of the oldest forms of marketing and can be used for a variety of reasons, including: lead generation, follow-up, appointment setting, and channel nurturing.

The difficulty with telemarketing comes down to validity of phone numbers provided by potential consumers. Consumer information is collected from internet purchase history, agreeing to terms of use, and the collection of social media profiles in addition to many other sources. The challenge with telemarketing is simplified through the use of real-time phone validation services. Businesses and organizations large and small depend on validation services to ensure phone numbers are as up to date as possible.

Exact Data launched its improved real-time phone validation service this quarter, providing an additional service to increase connectivity for telemarketers. The company executed the service to save telemarketers from wasting ad spend on disconnected or busy phone numbers. Clients who opt for the service can expect at least a 90% connection rate on the low end. On average, most companies offer a 75% connection rate. Currently for the phone validation service, the marketing group starts at $0.30 per record with price-breaks at higher record quantities.

“Telemarketing can be tough if resources aren’t reliable. We’re happy to provide a cost-effective phone validation service that delivers high connection rates and allows our clients to improve their ROI,” says CEO Larry Organ.

To learn more about Exact Data’s B2B and B2C phone lists and validation service, visit the company at http://www.exactdata.com, call (877) 440-3282 or email info(at)exactdata(dot)com.

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Krystal Hernandez
@ExactData
since: 02/2011
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