Oxford Expositions and Effort Group Redefine Hospitality Industry Sales and Marketing Through the Launch of Exclusive Hosted Buyer Program

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Game-changing joint venture created to promote and streamline Food & Beverage Industry partnerships with Hospitality Business Exchange - Food & Beverage

Hospitality Business Exchange - Food & Beverage

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Oxford Expositions, a respected leader in the development and management of hospitality industry trade events and conferences, and Effort Group, a rising star in the creation of industry-leading Hosted Buyer Events, today announced that they have formed a joint venture to launch the hospitality industry’s most exclusive B2B event: Hospitality Business Exchange - Food & Beverage.

The joint venture will combine Oxford’s twenty-five years of Food & Beverage event experience and intimate hospitality industry knowledge with Effort Group’s proven approach to designing and promoting Hosted Buyer Events. “We’re thrilled to partner with Effort Group on such a great opportunity” said Jennifer Robinson, CEO of Oxford Expositions. “Our goal is to offer a non-traditional platform that allows key industry leaders to consider and discuss emerging changes in the industry.”

Unlike trade shows, Hosted Buyer programs consist of appointment-based, one-on-one meetings between high-level buyers and suppliers in a focused but relaxed environment. “Trade shows definitely have their place,” said Rob Ingraham, CEO of Effort Group, “but our goal has always been to create events that are not only exclusive but create a true sense of partnership within the industry. Imagine being able to conduct a year’s worth of sales partnerships in two and a half days - that’s what we’re creating with the Hospitality Business Exchange.”

In addition to the pre-scheduled appointments, the event will offer information sessions by forward-thinking industry leaders. Both companies agree that the goal is to create a more strategic and focused approach than any previous event in the industry. “Although the bottom line is about creating industry growth through expanded sales and partnerships,” said Robinson, “we’re also heavily promoting the candid exchange of ideas.”

Hospitality Business Exchange – Food & Beverage gives buyers and suppliers the most direct, personal and cost-effective way to connect, network and develop long-lasting business relationships. The event takes place in Miami at the luxurious Fairmont Turnberry Isle resort on November 6-9, 2011. For More information or to qualify please contact Gantt Hickman at gantt(at)oxfordexpos(dot)com or Jen Robinson at jen(at)oxfordexpos(dot)com or visit HospitalityBusinessExchange.com

About Oxford Expositions – http://www.oxfordexpos.com
Oxford Expositions LLC focuses on the development of trade shows, conferences and special events in various markets, both consumer and trade, through new launches, acquisitions and joint ventures. The mission of OE is to foster buyer/seller opportunities by creating unique programs that fit within each industry represented. Oxford Expositions LLC is a privately held company.

Contact: Jen Robinson

About Effort Group – http://www.ExchangeEvents.com

Effort Group is a leader in the development and management of personal, one-on-one events worldwide. The executive team combines decades of event management experience with a deep knowledge of the industries they serve, from both supplier and client perspectives. Effort Group is singularly well-positioned to create and execute events that deliver superior return on investment to suppliers and corporate buyers alike.

Contact: Rob Ingraham


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