The benefits of online marketing far outweigh the ROI we have ever received through other marketing avenues we have tried in the past
Boston, MA (Vocus) April 3, 2010 –
Always on the cutting edge of marketing avenues and technologies, Boston-based executive search firm, MarketSearch, is increasing their exposure in the online marketplace and is seeing positive results. The recent recruitment of three companies to the client side of their business strategies can be directly traced back to their involvement in online marketing.
By marketing themselves in the online arena, MarketSearch has not only helped their own company become more visible, but they also indirectly make their clients’ and candidates’ profiles more visible as well. With regular postings of job openings to the blog, MarketSearch is getting more available executive positions in front of the eyes of the candidates. Since the introduction of the blog in October of 2009, MarketSearch has seen traffic to the site grow every single month from November to February 2010. This growth in traffic is giving clients increased confidence to post their job openings with MarketSearch, knowing that the page views will follow.
On the candidate side of the fence, the individuals looking for executive marketing jobs will have more job options available to them through MarketSearch. By recruiting more business to the client side, individuals will now have a wider variety of job opportunities, ensuring them that their need for an exciting, challenging job will be met.
This online presence will become crucial as more companies, big and small, are shifting their traditional marketing strategies towards online programs. According the Wall Street Journal (http://online.wsj.com/article/SB123508666768527791.html), large advertising companies are expanding the budget they devote towards online marketing, while trimming back the amount of money spent on traditional marketing like magazine ads, television commercials and radio spots.
By effectively utilizing their blog postings, press release strategies, social media marketing and other online resources, MarketSearch is poising themselves as major players in the online executive recruiting arena.
“The benefits of online marketing far outweigh the ROI we have ever received through other marketing avenues we have tried in the past” said David Honig, the head recruiter at MarketSearch. He continued by stating “The time bind to fill the openings at some of these large companies is so stringent, we constantly need to have a qualified candidate available to us so we can deliver to our clients. Utilizing our services online, we have been able to streamline the process of finding recruits, reviewing their portfolios and setting up interviews with the companies looking to hire. Due to the years of experience that we have in making the ‘perfect placement’ we understand that online marketing is not the do-all, end-all to our business, but more of an enhancement to the qualifications and services we offer in order to make that perfect fit.”
Dealing exclusively with executive Marketing positions and nothing else has helped MarketSearch carve out a genuinely unique niche in the recruiting landscape. With so many resumes and great candidates getting lost in the shuffle at large job search sites like Monster, Career Builder, and now even LinkedIn, Facebook, and Twitter; the need for a specialized executive recruiting agency like MarketSearch is becoming evident. From writing a job description and setting up interviews to negotiating salaries, the team at MarketSearch has the extensive advertising and marketing communications background needed today to perform their placement services in the most efficient manner.
About the Company: Based out of Boston, MarketSearch has been recruiting executives to top marketing jobs since 2001. With professionals trained in the latest Marketing avenues, MarketSearch brings qualified marketing and advertising professionals together with companies who are seeking the same. MarketSearch is trusted by companies for providing quality candidates and trusted by candidates for providing quality professional opportunities. For more information about MarketSearch and their recruiting services, visit http://www.MarketSearchRecruiting.com or call (617) 971-0300.