Hitting the Gym on the Web - a New Global Exercise Trend

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Members from 46 countries only 4 weeks after launch indicate that online health club Wexer has hit upon a new global exercise trend. At this rate, Wexer could impact the health club industry as Skype has impacted the telecommunication industry.

From exercise video at wexer.com

We have taken away the most significant barriers and repackaged the entire health club experience. This has been done without compromising the social values as all of our exercise services and motivational tools are wrapped in a social community. You could say that Jane Fonda has met Facebook, but we refer to Wexer as fitness 2.0 - the next generation health club

Citing new members from 46 countries only 4 weeks after launch, new online health club Wexer seems to have a running start on the springboard to success. The core of Wexer is a wide variety of exercise videos all of which members can follow at home and free of charge.

"I believe we have hit a global trend and our concept proves that convenience is king when it comes to exercise," says Wexer´s founder Rasmus Ingerslev.

According to the International Health Racquet & Sportsclub Association, the biggest barriers for not joining a gym are intimidation of the health club environment, the cost of a membership and lack of time.

"We have taken away the most significant barriers and repackaged the entire health club experience. This has been done without compromising the social values as all of our exercise services and motivational tools are wrapped in a social community. You could say that Jane Fonda has met Facebook, but we refer to Wexer as fitness 2.0 - the next generation health club," Ingerslev explains.

Whether Wexer will have the same impact on the health club industry as e.g. Skype has had on the telecommunication industry remains to be seen. However, this new trend has without a doubt created great global interest.

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Rasmus Ingerslev
Wexer
+4522353530
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