Companies, suppliers and marketers can - and should - start today with simple steps to build more eco-friendly practices and ensure a more sustainable tomorrow.
Chicago, Ill. (PRWEB) October 15, 2008 -
Exhibitgroup/Giltspur, a leading experiential marketing agency known for creating powerful brand experiences through exhibits and events for a variety of companies, will host "The Greening of the Exhibit Industry" webinar on Wednesday, Oct. 22 from 2 - 3 p.m. EDT. Award-winning creative director and green design and sustainable exhibit advocate, John Woo will discuss simple green exhibiting truths within the context of the most important global environmental issues. Attendees will discover how simple alterations, recycling and strategic planning during an exhibit program's life cycle can provide a memorable experience - and solid return.
"We're pleased at the industry's progress, but greening the exhibit space will take continued dialogue and idea sharing to stay ahead of the trends," said Woo. "Companies, suppliers and marketers can - and should - start today with simple steps to build more eco-friendly practices and ensure a more sustainable tomorrow."
From lack of supplier variety to perceived higher prices, many myths surround green design and exhibiting today largely because of marginal awareness and definition around the concept. In the past year, the Exhibit Designers and Producers Association and the International Association of Exhibitions and Events created committees to define and address green industry standards and issues.
"The Greening of the Exhibit Industry" webinar will allow marketers and exhibitors to join in these critical discussions, grow their own understanding of the most pressing issues and help shape the industry's position and action plan to addressing current challenges. Participants can register for the webcast by visiting our site. All webinar attendees will receive Goals for an Earth-Friendly Program, instructional downloadable materials, so they can apply concepts from the webinar in their work.
Exhibitgroup/Giltspur (EG) is an award-winning experiential marketing agency known for creating meaningful and memorable connections between leading companies and their customers. By producing powerful brand experiences through exhibits, events, mobile marketing tours, permanent installations, and temporary retail environments, EG helps clients accelerate the sales process, deepen brand loyalty and consistently deliver superior results. Founded in 1926, and backed by the financial strength of its parent company, Viad Corp (NYSE: VVI), EG employs more than 500 industry experts in 26 client care centers throughout the world. For more information, please visit http://www.e-g.com.