Recession - Need Help Attracting New Customers? Boost Business Using Exhibitions and Trade Shows

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With the struggling economy, businesses everywhere are minimising costs in different areas. However cutting back on exhibitions and trade shows could mean missing out on valuable business prospects. Display Wizard offer a number of exhibition and display solutions to enhance your exposure that won't break the bank.

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Participating at an exhibition enables businesses to have the unique advantage over other advertising methods, through being able to demonstrate the quality of their products or services face to face.

The current economic climate sees more and more businesses cutting back on exhibitions and trade shows. However cutting back in these areas could mean missing out on valuable business exposure, when professional high impact displays can be achieved without breaking the bank. Display Wizard offer exhibition stands, banner stands, pop up displays and modular display systems to suit all budgets.

Exhibiting is one of the most powerful, cost effective and versatile tools available to access new clients and existing customers. 76% of visitors arrive at an exhibition with a fixed agenda. Therefore, exhibitions and trade shows draw a focused and targeted audience. This allows for the sales and marketing effort to be directed in a cost effective and accurate manner.

Visitors make a conscious decision to attend an exhibition or trade show and set aside valuable time to do so. 80% of visitors at trade shows have buying responsibility and over a third of these people use trade shows to make buying decisions.

In times of recession opting out of exhibitions and trade shows could prove very costly. The exhibiting environment enables businesses to reach out to a large proportion of the market in a short space of time.

Research provided by AEO (Benchmark Research), illustrates that 37% of businesses say exhibitions and trade shows are the best method for building relationships with customers and prospects. While only 30% prefer direct marketing, 25% public relations, 5% print advertising and 3% internet advertising.

On average, exhibitions and trade shows cost 38% less than sales calls and 35% of attendees are new to the show that year.

"Participating at an exhibition enables businesses to have the unique advantage over other advertising methods, through being able to demonstrate the quality of their products or services face to face." says Diarmuid Beary, the Display Wizard managing director.

According to Simmons Market Research, provided by CEIR, 91% of decision makers find exhibitions an extremely useful source of purchasing information.    

When the economic upturn comes, businesses that continue with promotion both at exhibitions and other aspects of marketing will be on top reaping the rewards.

Finances may be squeezed but the range of professional exhibition and display equipment available is vast, covering a host of different budgets. Don't miss out on vital exposure, by continuing with exhibitions, trade shows and advertising.

About Display Wizard Ltd:
Display Wizard Ltd specialise in the design, printing and distribution of display and exhibition solutions for the use at exhibitions, trade shows and events. Display Wizard have worked for a range of different clients including Mercedes-Benz, Aston Martin, SanDisk, Sony, Nokia, Coca-Cola and a large number of UK county councils.

For further information:
Sally Hiscutt
Display Wizard Ltd
0845 2300 780

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