Exinda Opens South African Office

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Global WAN optimisation leader is targeting the sub-Saharan market.

Alan Rehbock Sales Director, Sub-Saharan Africa, Exinda

Alan Rehbock Sales Director, Sub-Saharan Africa, Exinda

With the company growing at over 90% annually, Exinda has obviously hit a spot in the WAN (wide area network) optimisation market.

Exinda, a global provider of WAN optimisation and application performance management solutions, has opened an office in Midrand, South Africa.

The new office, headed by networking industry stalwart Alan Rehbock, will be responsible for building Exinda's brand in sub-Saharan Africa through its channel partners.

“The African market is subject to expensive and unreliable bandwidth, made worse by the ever-increasing growth of network traffic,” says Rehbock. “For businesses, ensuring employees have fast access to information and applications is critical. Moreover, the ability to prioritise legitimate business traffic over social media, video or music, for example, is also crucial to keeping employees productive.

“With the company growing at over 90% annually, Exinda has obviously hit a spot in the WAN (wide area network) optimisation market. The key to its success is its Unified Performance Management (UPM) solution, which comprises the core capabilities needed to effectively manage a WAN, integrated into a single network appliance. Another advantage is that Exinda's appliances are easy to install, and offer full integration into Microsoft's Active Directory.”

The three pillars on which UPM is built are:

  • Visibility. This pillar operates at Layer 7 of the network, providing insight into all network activity, usage and performance. It provides CIOs with all the user and application information they need to keep their networks operating at peak performance. Exinda provides managers with in-depth reports on network traffic, which empowers them to rapidly take action to improve network performance, user experience and optimise productivity.
  • Control. This pillar allows CIOs to optimise network resources to the needs of their organisations through comprehensive control over network traffic, without placing heavy-handed restrictions on users. Management can be done from a high level to dynamically shape and prioritise traffic, or it can be controlled at the user or group level, should specific users or groups have unique job requirements.
  • Optimisation. Exinda's unique WAN optimisation solution provides detailed application classification and prioritisation, granular policy-based traffic control, and selective TCP and application acceleration. With Exinda, businesses can dramatically improve application response times, increase traffic throughput, and reduce the effects of latency. The result is near LAN-like application performance across the business' WAN.

“Enterprise IT is changing as more companies look to centralise their IT processes, while their operations are becoming more distributed than ever,” adds Rehbock. “These companies can either significantly increase their bandwidth expenditure to ensure optimal levels of user productivity, or optimise their WAN performance.”

“Exinda's experience in Africa indicates there is a high density of small to mid-size global businesses with advanced communications requirements and capabilities within the sub-Saharan region,” says Michael Sharma, CEO of Exinda.

“By increasing our presence and resources in these countries, network operators can leverage Exinda's innovative solutions to ensure they have the network capacity and control to incorporate new business applications. We are confident that Alan's experience and channel-centric approach will help us to grow and support our partners and our customers in this region.”

About Exinda
Exinda is a proven global supplier of next generation WAN optimisation and application acceleration products. The company has helped over 2 000 organisations in over 80 countries worldwide improve the end-user experience, manage application performance, manage congestion over the WAN, and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.

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Kevin F. R. Suitor
Exinda
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