New Photography Gallery Finds Opportunity in the Midst of Troubled Economy

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The troubled economy provided the opportunity for Exposure – A Gallery of Fine Art Photography to open in Santa Fe, New Mexico. The vacant real estate and lack of competing art work was created by the bad economy during the last few years. Artist, Tom Suhler, saw these events as the perfect opportunity to open a gallery.

while touring the galleries I noticed very few nudes and none similar in style to the work I have done with dancers

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Last April Tom Suhler had never thought of owning an art gallery. Two months later, in the middle of a difficult economy, he opened "Exposure – A Gallery of Fine Art Photography" on Santa Fe's historic plaza.

"I was vacationing in Santa Fe and noticed vacant gallery space," says artist and now galley owner Tom Suhler. "I had been here many times but never noticed any vacant real estate." The last few years has been hard on galleries forcing many to close. But their bad fortune has created some opportunities.

"Then, while touring the galleries I noticed very few nudes and none similar in style to the work I have done with dancers," Suhler continues. "I also did not see work similar to that of fellow photographers Steve Hix and Greg Davis. So a crazy idea started brewing in my head."

The thought of a popup gallery had never really crossed Suhler's mind until that point. Santa Fe is one of the biggest art markets in the country and here was a unique point in time where he could be part of it.

"So in the span of a couple of days I decided to go for it and open a gallery. From that point on it was all really quite simple," Suhler says in jest. "All I had to do was negotiate a lease, convince Steve and Greg to show their work in the gallery, get a lot more of my work printed and framed, find a place to live, establish a web presence, get all my permits, and all the other things required when setting up a gallery. So after too few jam packed weeks, I was leaving Austin with everything I needed packed into a trailer."

How does Suhler respond when asked how has it's been so far? "Well being both a gallery owner and an artiest make the ups and downs easier to take. On the days I make sales the gallery owner in me is happy. On the other days I am still connecting with people coming into the gallery. Whether we talk about how they are gaining a new perspective on the world of fine art nude photography, learning the importance galleries play in a digital age, or even starting to see photography as art. Also all of these experiences are giving me great material for my blog."

About Exposure – A Gallery of Fine Art Photography.
Exposure is located in the Plaza Galleria on Santa Fe's historic plaza.
Exposure is open 7 days a week.
66 E San Francisco St Suite 15, Santa Fe, New Mexico 87501.

About Tom Suhler
Tom Suhler is a fine art photographer from Austin, Texas.
Tom Suhler's Website


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