ExpoTV Taps Into Its Community of Consumer Enthusiasts for Coverage
of 2008 New York Auto Show
Company Provides Consumer Guru With Exclusive Access to Premier Auto
Event
NEW YORK (Business Wire EON/PRWEB ) March 20, 2008 --
ExpoTV, the first and largest
video-based social commerce network specifically tailored for the
consumer in control, announced today that it will be tapping into its community
of savvy consumers as part of its coverage of the 2008
New York Auto Show, which will take place March 21-30 at the Jacob
Javits Convention Center. The company has asked one deserving member,
auto enthusiast Adam Barrera, aka “highmileage,”
to be its on-camera host at this year's event. In this role, Barrera
will not only have the chance to interview auto manufacturers such as
Ford, Lamborghini and Hyundai and get the inside scoop on all the newest
models and gear for ExpoTV users, he will also be granted exclusive
access to the show before it opens to the public.
Barrera, who blogs about the automotive world on his Web site www.highmileage.org,
has been an avid ExpoTV member whose informative and well-executed video
reviews have garnered nearly 10,000 views. He will be attending this
year's New York Auto Show as the host of the company's ongoing series Press
Pass, which provides coverage of industry tradeshows.
As the host of Press Pass's Auto Show line up, Barrera will be covering
everything from safe cars like the 2009
Volvo XC60, to the world's fastest cars like the 2009
Dodge Challenger, to cars featuring cool gadgets and technology like
the 2009
Lincoln MKS. The decision to use Barrera as a “consumer
reporter” is part of ExpoTV's efforts to draw
on the passion and talents of its user base.
“We're always looking for ways to reward our
most enthusiastic users and to leverage their knowledge,”
said Daphne Kwon, CEO of ExpoTV. “We're
thrilled to bring Adam on board for the Auto Show and to share his
insights with the rest of the ExpoTV community.”
About Expo Communications
With over two million free video views each month, ExpoTV is the first
and largest video-based social network for e-commerce, specifically
tailored to put the consumer in control. ExpoTV.com offers their
fast-growing community a way to connect, share and demonstrate products
they are passionate about with other consumers. With the world's largest
catalog of more than 250,000 product reviews, ExpoTV covers a broad
range of categories from consumer electronics and entertainment products
including digital
camera reviews, computer
reviews, video
games reviews and movie
reviews to consumer packaged goods and baby
toys and gear reviews, ExpoTV's VideopinionsSM
reviews are available online at www.expotv.com
and through distribution partnerships with the world's largest search
portals including Yahoo Video, AOL Video, Google, and YouTube;
to leading e-commerce destinations like Smarter.com and Buy.com; and to
more than 23 million digital cable homes through video on demand
partnerships with Comcast, Time Warner, Charter, Verizon and other cable
operators.
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