Exprima Media Releases 'Anatomy & Physiology Revealed', a Revolutionary Cadaver Dissection iPad App

This is a real win for everyone - people gain access to affordable, best-of-industry content on the iPad that otherwise might have been locked up in higher education textbooks and publishers gain access to entirely new markets.

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"We see APR as an example of the burgeoning genre of ‘armchair apps’ - apps that take users into a vast yet finite world in which to experience top-notch content via a well-designed interface." -Corey Pressman

Portland, OR (PRWEB) September 10, 2012

Exprima Media, in conjunction with McGraw-Hill Education and Night & Day Studios, announces the release of the iPad app 'Anatomy & Physiology Revealed' (http://bit.ly/MSXiYW), available now in the iTunes store.

This state-of-the-art human cadaver dissection app replicates the experience of dissecting a cadaver using gestures, audio pronunciations, video, and customizable content. Anatomy & Physiology Revealed (APR) presents thousands of human cadaver photographs blended together with a seamless layering technique that lets you peel away layers of the human body to reveal more than 5,000 anatomical structures. According to McGraw-Hill Education, "The Anatomy & Physiology Revealed app is literally changing the way instructors teach A&P and the way students learn."

Out for only a month, Anatomy & Physiology Revealed has already reached as high as the 4th top-grossing app in the iTunes education store. We expect consistent and improving performance as the school year begins. There are two versions: Skeletal and Muscular ($12.99) and the All Systems version ($49.99) with add-on systems for those choosing to purchase the more basic option.

THE FUTURE OF PUBLISHING
Corey Pressman, President of Exprima Media, says, “This is a real win for everyone - people gain access to affordable, best-of-industry content that otherwise might have been locked up in higher education textbooks and publishers gain access to entirely new markets. We see APR as an example of the burgeoning genre of ‘armchair apps’ - apps that take users into a vast yet finite world in which to experience top-notch content via a well-designed interface. In this way, APR is as delightful to the would-be armchair scholar as it is to the 3rd year med student." Currently, this is the only tablet app for anatomy and physiology based on a human cadaver.

EXPRIMA MEDIA
Exprima Media is a software design and development company based in Portland, Oregon. Founded by former anthropology professor Corey Pressman, Exprima Media combines thinking from the disciplines of cultural anthropology, interaction design, and the graphic arts to envision, design, and develop immersive interactive experiences.

Exprima Media has created critically acclaimed user-centered applications for the web and native mobile platforms for a variety of clients including John Wiley & Sons, McGraw Hill Higher Education, and the Portland Art Museum. Exprima Media crafts software for users ranging from college students to Peruvian coffee farmers.

FOR MORE INFORMATION

Website: http://www.exprimamedia.com/apr
iTunes: itunes.apple.com
Facebook: http://www.facebook.com/APRevealed

McGraw Hill: http://www.mheducation.com
Night & Day Studios: http://www.nightanddaystudios.com


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