Home Depot Posts $54M Loss, Facing E-Commerce Competition

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Home Depot posted their first quarterly loss in over 25 years as competition from smaller e-commerce firms like Exterior Solutions heated. Home Depot expects sales to decline 9% this year, while smaller Internet rivals anticipate revenue increases.

One of Exterior Solution's fulfillment centers in Illinois in mid-February.

We are anticipating a tough year

Home Depot posted a $54M dollar loss during the fourth quarter and said that they expect sales to decline 9% during the year, despite e-retailers revenue increases. "We are anticipating a tough year", said Home Depot CEO Frank Blake, while online niche retailers such as Exterior Solutions are experiencing rapid revenue growth. Exterior Solutions specializes in exterior vinyl shutters, wood shutters, vinyl window headers, sunbursts, and other siding accessories.

Exterior Solutions recently revamped their e-commerce website to expand their product line and make their site easier to use. The Marketing Manager at the company, Ken Clark, said "We wanted to take the site from a place where people come just to transact to a site that promotes brand loyalty".

Although Exterior Solutions is much smaller than box retailers like Home Depot they are still able to compete in some areas. The Internet retailer offers customers customized products that would not typically be available at stores like Home Depot. There simply isn't enough shelf space in a brick and mortar store. For example, Home Depot stocks exterior vinyl shutters in three or four colors and just a hand full of sizes. Exterior Solutions offers vinyl shutters in 23 colors and any custom size.

Prices at e-retailers are often more competitive than box stores due to sales tax laws, reduced overhead at internet stores, and free shipping policies offered by many e-commerce stores.

Our customers are pleased said Clark. "Thank you so much for the excellent service. My husband and I were very impressed with the quality of our shutters and the professional service we received," said Carrie from San Diego, CA.

For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact Ken Clark or visit http://www.ExteriorSolutions.com.

About Exterior Solutions:
Exterior Solutions is an innovative specialty electronic retailing company who supplies residential building products that improve the quality and performance of homes to the building, contracting, and consumer markets. These products include exterior shutters, sunbursts & ellipticals, window headers, door surrounds, and accessories. Exterior Solution's industry leading technologies enhance the quality of consumer experience and add value to our services, while also reducing our impact on the environment.

Contact:
Ken Clark, Marketing Manager
Exterior Solutions
866-760-2846
http://www.ExteriorSolutions.com

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