Western Digital Throws Spotlight on New Guys -- Brent, Gus and Blake

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The New Faces for Western Digital

(PRWEB) January 5, 2010

Meet the new mascots for Western Digital’s Blue, Green and Black hard drive series – Brent, Gus and Blake - three robotic dudes armed with the mission to educate consumers in making the right choices when purchasing hard drives.

More than a year ago, Western Digital came up with the Blue, Green and Black internal hard drive series, designed to help consumers make better informed choices in selecting their digital storage solutions. Now, WD has put faces and personalities to these hard drives in the form of Brent, Gus and Blake.

Brent represents the Blue hard drive which is built for reliability and steadiness for everyday computing. Gus represents the Green hard drive which is built to be cool, quiet and eco-friendly for reducing carbon footprint and saving planet earth. Blake represents the Black hard drive which is built to be fast and powerful for gaming enthusiasts and over clocker fans who want speed at their fingertips.

Western Digital believes that purchasing a hard drive in today’s world is more than just knowing the RPM and capacity. The evolution of computing has made the identification of needs and lifestyle an important factor in shaping purchasing decision. It is their prerogative to educate customers and empower them with the knowledge to make the right choices when they shop for a hard drive.

Brent, Gus and Blake will have their own website, where they will be hosting contests and sharing tips on buying, maintaining and technical-handling hard drives.

MediaFreaks - an award winning new media and 3d animation studio from Singapore – is responsible for creating the new mascots and planning a series of digital marketing campaigns evolving around them for Western Digital.

Aldric Chang - Managing Director of MediaFreaks Pte Ltd - comments, “We have given Brent, Gus and Blake interesting designs and personalities which reflect the unique characteristics of the drives they represent. Our strong experience in cartoon production and internet marketing were the determinant factors in clinching the project.”

Brent, Gus and Blake will be fronting several campaigns for Western Digital over the next few months, starting with a massive Asian wide photo contest with attractive prizes to be announced very soon. A series of animated shorts will also be released to tease a chuckle or two.

Visit http://www.wdthepowerofchoice.com now to see Brent, Gus and Blake in the flesh.

About MediaFreaks Pte Ltd - MediaFreaks Pte Ltd is a leading new media studio in Singapore providing 3d animation and digital marketing services. It also creates intellectual properties in the form of cartoon animated series and free online adventure games for kids.

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