Extraprise Drives Revenue Performance with Right Time Revenue Optimization as Silver Sponsor at Aprimo Marketing Summit 2012

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Database Marketing and Demand Generation Services Leader Sponsors the Aprimo Marketing Summit 2012 in Las Vegas, February 28th - March 1st

Extraprise,the leader in right time revenue optimization services for B2B and B2C enterprises, is sponsoring the Aprimo Marketing Summit 2012, February 28th - March 1st, at the Aria Resort and Casino in Las Vegas. As a certified Aprimo partner and expert at leveraging the Aprimo Marketing Studio On Demand, Extraprise provides database marketing and demand generation services that enable Aprimo users to better understand customers and prospects and communicate with them at the right time in the lifecycle.

“Extraprise enables Aprimo users to maximize the value of the tool and drive customer intelligence-based, multi-channel marketing campaigns to optimize value to the buyer at the right time in the customer lifecycle,” explains Joe Cordo, Chief Marketing Officer at Extraprise. Extraprise offers Aprimo customers of all sizes and marketing maturity a variety of i2i marketing services to accelerate and extend the value realized from the tool. Extraprise is a full service Aprimo expert that powers the tool with database marketing and demand generation services that support campaign effectiveness and generate, nurture and qualify leads.

Marketers need to handle increasing amounts of data from many offline and online channels and transform it into actionable intelligence. By leveraging Aprimo expertise and sophisticated data management and advanced analytic capabilities, Extraprise empowers Aprimo users to harness customer intelligence to support the accuracy, relevancy and effectiveness of their marketing campaigns. According to the recent report by Forrester Research, Welcome To The Era Of Digital Intelligence, February 10, 2012, the challenge of analyzing the growing influx and complexity of digital interactions requires evolved lead nurturing and lead scoring strategies. The Aprimo Marketing Studio and Extraprise’s database marketing and demand generation services accommodate customer profiles built around multi-channel interactions, directly drive marketing actions, and deliver insights on the customer lifecycle. Extraprise helps Aprimo customers maximize and leverage customer intelligence to power sophisticated segmentation and high performance lead nurturing and lead scoring, and implements and manages these programs using the most advanced features of the Aprimo tool. Extraprise also provides services to Aprimo customers to help them drive revenue by optimizing every aspect of their program strategy, from audience definitions and program flows, to campaign frequency, timing, and messaging.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)



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