Extra Virgin Olive Oil Producer Bellucci Premium Comments on Recent Labeling Fraud in the Olive Oil Industry

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In response to an article by the Olive Oil Times reporting the latest olive oil labeling fraud, Bellucci Premium advises consumers to read product labels carefully before purchasing.

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On June 8, Bellucci Premium, a producer and distributor of extra virgin olive oil, shares advice on how to avoid olive oil labeling scams following an article by the Olive Oil Times.

According to the Olive Oil Times, one company was fined almost $20,000 for labeling a product incorrectly. The product featured “100% Olive Oil” and “Extra Virgin Olive Oil” on its label. The product was in fact a mixture of olive oil and canola oil.

The Australian Competition and Consumer Commission (ACCC) reported in the article that the oil was imported from Malaysia and was sold from 2012-2013. The bottles were mislabeled but contained fine prinError! Hyperlink reference not valid.t that stated the oil was composed of 93% canola oil and the remaining was olive oil.

Rod Sims, the ACCC Chairman, was quoted in the article as saying, “The term ‘extra virgin’ is widely understood by consumers to mean a premium product. Consumers should be able to trust that what’s on the label is what’s in the bottle when making purchasing decisions.” Sims also said that those who choose not to be truthful are subject to enforcement by the ACCC.

The article shares another instance, where the ACCC cracked down on another company for mislabeling products as ‘extra virgin olive oil.’ The company faced a charge of almost $13,000.

Natalie Sexenian, marketing manager for Bellucci Premium, says that it is unfortunate that consumers can’t trust all brands to label their bottles properly. “Consumers need to know that there are plenty of brands that will mislabel their bottles of extra virgin olive oil,” says Sexenian. “Make sure to properly read the product you are purchasing. There is a large difference between the highest grade of extra virgin olive oil and a blend that contains other oils such as canola.”

“At Bellucci Premium, we want our customers to be sure of the quality of their olive oil,” adds Sexenian. “That’s why there is a traceability code on each bottle of Bellucci Premium. The code allows consumers to see where their olives were grown.”

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.

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Scott Darrohn
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