Extreme Sports: A Global Outlook
San Jose, California (PRWEB) February 10, 2012
Follow us on LinkedIn – Extreme Sports is still a fairly new segment of the sporting goods industry and presently flaunts a broad customer base encompassing young adults as well as mature, grown-up individuals. The five most popular extreme sports include in-line skating, skateboarding, paintball, snowboarding, and mountain biking. Once the territory of only tattooed, multi-pierced idler, extreme sports have marched into the mainstream market. Individualistic and highly intensive extreme sports, comprising a wide variety of adventurous/gaming activities, ranging from Moto-X to snowboarding, command more popularity than the conventional sports. Driven largely by the undying interest of hard-core participants, nationwide popularity of elite athletes, snowboarding inclusion in Winter Olympics, and pervasive exposure to ESPN’s X-Games, extreme sports continue to gain popularity the world over.
In the years 2008 and 2009, the boardsport industry has come to a screeching halt, after years of sturdy growth that the sport doled out since early 2000s. Historically, the resonating growth in the industry was largely the result of the rise in the number of spectators and participants spurred on by the immense popularity and introduction of events, such as X Games, and wider cable TV coverage of skateboarding, snowboarding, and surfing events. The continued fall in employment rates, reduction in household wealth, falling disposable incomes, and plummeting per capita spends, together pushed down the fortunes of the retail industry into a rough patch. Other reasons responsible for the withering of the boardsport industry include short-term, and long-term challenges manifested in the form of unfavorable weather conditions, rising competition, overproduction of boardsport apparel and equipment, escalating inventories, deep price discounting, and stagnating participation numbers.
Media has and continues to play a critical role in promoting extreme sports. A large number of sports and adventure channels are dedicated to extreme sports, while even movie channels show such sports. The most popular channels that have promoted extreme sports in a big way include AXN, ESPN, Sony, Ten Sports, and Star Sports, among others. The reality sports programs telecast by these channels especially influence younger generation, the main participants in extreme sports across the world.
As extreme sports came to light in 1990s, several sports goods providers and organizers mushroomed in the industry. Most of the new entrants found opportunities in the service sector that offer equipment and facilities to sports enthusiasts for practicing. Mega sporting companies, such as Adidas-Salomon and Nike, to athlete-owned startups participate in the extreme sports industry. Burton Snowboards is one of the largest snowboard makers in the world. The company also manufactures apparel and accessories. Other major snowboard manufacturers include Billabong International Ltd. and Variflex, Inc. As bungee jumping and rock climbing use similar sort of equipment, there is an overlap among the major producers for both the sports. Petzl Ltd., a manufacturer and seller of harnesses, is also a major manufacturer of jumping and climbing equipment in Europe.
The research report titled “Extreme Sports: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report briefly discusses the trends in the extreme sports market, and provides a brief overview and outlook for boardsport market. The report also recapitulates recent noteworthy mergers, acquisitions, and other strategic developments. Regional markets briefly abstracted include the United States, Canada, France, Germany, and UK among others. Market discussions in the report are punctuated with fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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