Black is Beautiful: Geneva Watchmaker Alpina Expands Production of
Its Bestseller Avalanche Extreme Regulator
High Demand for Alpina Geneva's BestSeller, the Avalanche
Extreme Regulator
GENEVA (Business Wire EON/PRWEB ) October 7, 2008 --
With the continued success of the Alpina Full Black Avalanche Extreme
Regulator, the Geneva
Watchmaker Alpina increased its production capacity at its
Manufacture in Plan-les-Ouates, Geneva. A new state of the art Atelier
for the assembly of the calibre for the Full Black Avalanche Extreme
Regulator was opened in May 2008. The new Alpina Atelier at its
Manufacture in Geneva, measures 5000 square feet, offering an attractive
working environment for around 12 employees in the sectors of movement
component production, calibre assembly and extensive quality control.
The distinguishing features of the Alpina Full Black Extreme Regulator
are its off-centre hour display at 10 o'clock and its totally matt black
look. What is more, the bridges, ratchet-wheel and barrel are all
decorated, investing the watch with a powerful character at the service
of precision. All Alpina watches are Swiss Made and produced at its
Manufacture in Geneva.
The movement matches the overall logic behind this Swiss watch. Simple,
sturdy and efficient, Calibre AL-650 is a Unitas base movement. Its
diameter of 16.5’’’
would normally have destined it for pocket-watches, which makes it a
powerful “engine”
and protects it effectively from shocks and from the influence of all
the factors that can affect the timing, the reliability and the
durability of its components. It is a mechanical hand-wound movement
with a 42-hour power reserve. Its finishing details are meticulously
executed while not outrageously pretentious. The crown-wheel and ratchet
are sunbrushed, whereas the bridges are decorated with Côtes
de Genève and also blackened by a PVD
treatment. Its most significant “in-house”
personalisation lies in its regulator-type displaying combining the
advantage of excellent readability with that of extremely reduced energy
absorption. The hour hand is thus off-centred at 10 o’clock,
while the minute hand occupies the dial centre. Both are white and
coated with Superluminova, making it ideally visible against the black
dial case, whatever the surrounding lighting conditions. A small seconds
completes the picture at 6 o’clock. The two
applied hour and seconds dials are rimmed by a circular satin-brushed
silvered ring. The graduations of the various indications correspond to
those one would expect for technical or sporting use. No superfluous
decorations or indications spoil the functionality of this exemplary
display.
“The Alpina Avalanche Extreme Regulator is a
watch that thus fully corresponds to its ambition of a resolutely
sporting model, endowed with all the necessary qualities: sturdiness,
reliability, water resistance, precision, unbeatable quality/price
ratio. It asserts itself by a distinctive yet not flashy identity,”
said Peter Stas.
The discretion and humility of this Geneva-based brand make this model a
prime choice for those not seeking ostentation but with a preference for
exclusive and authentic products. Lastly, the quality/price ratio of the
Alpina Avalanche Extreme Regulator is unbeatable. A price well under
three thousand US$ makes it genuinely affordable for any budget.
Technical Information – Alpina Extreme
Full Black Regulator
-
Movement: Mechanical hand-wound, AL-650 42-hour power reserve
Bridges decorated with Côtes de Genève
Ratchet-wheel and barrel in matt black PVD with sunray decoration
-
Functions: Hours, minutes, seconds
-
Case: Matt black, PVD stainless steel 48 mm in diameter
Sapphire crystal front and back Screw-down crown with Alpina triangle
in red enamel Individually numbered Water-resistant to 200 m
-
Dial: Black regulator with Alpina logo motif at 3 o'clock.
Centre minute hand, hour dial at 10 o'clock and seconds dial at 6
o'clock. Applied polished hour-markers, luminescent hands
-
Bracelet/Strap: Rubber with buckle
-
Retail price: $ 2,790
About Alpina
Alpina is an independent family owned watch manufacturer based in
Plan-les-Ouates, Geneva. Founded in 1883, Alpina celebrates its 125th
Anniversary in 2008 and is developing into a cool Sports & Lifestyle
brand with its new, contemporary-design Extreme collections. The company
is involved in all stages of Watch Production, from initial design to
final assembly and quality control. Each watch is assembled by hand and
extensively controlled with latest equipment to ensure maximum quality.
The company innovates to offer creativity and exceptional value. Its
factory in Plan-les-Ouates Geneva is ultra modern and offers the best
environment for its watchmakers. Production will reach 10’000
timepieces in 2008. More information can be found at www.alpina-watches.com
or blog.alpina-watches.com.
See the original story at: http://eon.businesswire.com/releases/extreme_regulator/avalanche_extreme/prweb1429504.htm
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