Eyefly.Com Seeks the Next Fashion Visionary in New Campaign Aimed at College Students

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Online fashion eyeglass company to give away $500 and $2000 shopping sprees to best photo and video submissions in the College Fashion Visionaries Contest.

Eyefly.com, the online portal founded by Bluefly, Inc. for fashionable prescription eyeglasses starting at $99, has launched a new campaign targeting college fashionphiles. Leveraging Facebook, Twitter, YouTube, and Pinterest to spread the word, the brand has reached out to college campuses across the country to submit videos and images reflecting their visionary eyewear style. The winning photograph will be rewarded with a $500 splurge, while the victorious video will win a $2,000 spree.

“When you think about the fact that Facebook and Apple were founded by college students, it’s clear that campuses incubate so much talent,” Eyefly CEO, Joseph Park, began. “Add to that the incredible style movements happening among students across the country. With Eyefly laser-focused on eyewear, it just made sense to tap the universities for a visionary perspective on what’s next in style.”

The contest, which began March 19th, ends May 2nd. Contestants may submit their photos and videos directly on the Eyefly Facebook page: http://www.facebook.com/Eyefly
About Bluefly, Inc.
Founded in 1998, Bluefly, Inc. is a leading online retailer of designer brands, fashion trends, and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of Manhattan’s Fashion District. In 2011, Bluefly expanded its portfolio, launching Belle & Clive, a members-only shopping destination that presents highly-curated selections of important brands via limited-time sale events; and Eyefly, an online portal for fashionable prescription eyeglasses starting at $99. For more information, please dial 212-944-8000, or visit http://www.bluefly.com.

About A + D Labs
A + D Labs is owned by a designer and manufacturer of premier who boasts over 20 years in the eyewear business.

About FittingBox
FittingBox provides virtual try-on solutions to the eyewear industry. Exclusively designed for websites that sell glasses, these innovative technologies address both increasing consumer demand for interactivity, and industry demand for effective online sales tools. Web users try on glasses virtually, by uploading a picture, or by using their webcam. Their virtual experience then leads to buying a pair of glasses online or in store. FittingBox counts more than 150 clients worldwide. More information can be found on http://www.fittingbox.com
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Tags: Eyefly College Fashion Visionary contest, Eyefly, Bluefly, Belle & Clive, glasses, sunglasses, shades, readers, reading glasses, designer eyewear, fashion eyewear, prescription eyewear, frames, lenses, prescription glasses, optical frames, college students, A+D Labs, FittingBox, Joseph Park, Facebook, Twitter, YouTube, Pinterest, Instagram
For further information and questions concerning Eyefly, please email pr(at)eyefly(dot)com.

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Chris Warwick

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