Clearly Contacts Introduces 'Social Shopping' For Eyeglasses With Innovative Virtual Mirror
Clearly Contacts announced today that it has launched an industry leading "social shopping" Virtual Mirror which will revolutionize the way consumers shop for eyeglasses on the Web.
Vancouver, British Columbia (Vocus/PRWEB ) May 15, 2009 -- Clearly Contacts announced today that it has launched an industry leading "social shopping" Virtual Mirror which will revolutionize the way consumers shop for eyeglasses on the Web.
Two months ago, Clearly Contacts launched its proprietary Virtual Mirror which allows consumers to upload a digital photo and "virtually" try on hundreds of eyeglasses styles. The tool has proven to be popular as more than 50,000 customers have uploaded their photos to date, many of whom have used the tool to purchase prescription eyeglasses from Clearly.
Clearly Contacts is now set to launch a second generation Virtual Mirror, the first of its kind in the optical industry. This tool will allow consumers to upload their photo, try on hundreds of eyeglasses styles and share the images with their friends using Facebook, Twitter, blogs or emails to solicit the opinions of their friends and family.
"Our experience since launching our direct to consumer eyeglasses business a year ago is that customers often want affirmation of their product choice to make a final decision," stated Roger Hardy, Clearly Contacts' Founder and CEO. "This "Social Shopping" tool along with Clearly's "Invoice Me Later" program and "No-Hassle" returns policy will both reinforce individual product decisions and create a wave of awareness among the users of the social networking community users. Facebook alone has more than 200 million users world wide comprised of Internet savvy consumers seeking innovative products and services.
We continue to view the eyeglasses market as a huge opportunity given the disparity between the declining cost of manufacturing eyeglasses in the last ten years and the fact that retail optical store prices have remained the same or risen in the same time period. Clearly Contacts is well positioned to take a leadership position in the direct to consumer eyeglasses market based on our global experience in the contact lens industry and the fact that we are starting with a base of approximately two million vision corrected customers in our system.
With Clearly's eyeglasses starting at just $38 and with more than 400 styles to choose from in both branded and private label frames, we are redefining the eyeglasses marketplace. Many of our customers are now eyeglasses collectors, as they can now afford to own several pairs and view them as a fashion accessory."
About Clearly Contacts:
Clearly Contacts, a subsidiary of Coastal Contacts, is one of the world's fastest growing online vision care suppliers. Providing contact lenses, eyeglasses and other complimentary vision care products to consumers worldwide, Coastal Contacts is proud to provide an affordable, convenient option for high quality vision care products. With its world class operations in North America, Europe and Asia, Coastal Contacts offers a unique blend of private label and branded products to over 150 countries across the globe. Already #1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Optical Store."
For Further Information:
Jennifer Harvey
Communications Manager
Clearly Contacts Ltd.
604-669-1555 ext. 322
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/Q291cC1Db3VwLVRoaXItRW1wdC1IYWxmLUNvdXAtWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
