Leading supplier of fashion and cosmetic contact lenses unveils brand new website

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EyesBright.com, one of the UK's leading suppliers of natural coloured and fashion lenses, revamp their online presence with a high performance e-commerce site complete with high resolution imagery.

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EyesBright.com's recently overhauled website boasts a host of user-friendly features designed to streamline the e-commerce process, including a clean and professional layout, updated checkout system and high quality images. The company specialises in supplying natural coloured contact lenses for enhancing or changing eye colour, as well as a broad range of fashion lenses sporting varied designs. Fashion contact lenses have been rated one of the year's top fashion trends, and many Hollywood celebrities have been seen wearing them at movie premieres and red carpet galas.

The company believes the new website better showcases the appeal and beauty of coloured contact lenses.

"Coloured contact lenses are one of the most effective and affirming fashion accessories," says EyesBright's David Leach. "People are realising more and more that - just like their clothes - they can change their eye colour with absolute ease and comfort. Our new website uses varied high resolution shots to showcase the quality of our contact lenses, and the extensive fashion benefits they provide."

Early indications are very good, with customers staying on the site an extra 68% longer on average, and turning into purchasing customers at rate 17% higher than with the old website design.

The website's implementation was handled by Crafted Media, an Ipswich web design and creative digital agency. They now focus their attention on further developing the new EyesBright.com website and keeping it ranked highly in the top search engines. "We specialise in designing, building and marketing websites," explains Crafted Media's Brad Warwick. "Using our extensive experience we can design websites to maximise conversions from a targeted group of visitors. For eCommerce websites, revenue is the key metric and if, by redesigning a website to improve the look, feel and interaction for the client, we can add a double digit difference to the revenue, you can see why the ROI of digital marketing is so attractive to companies in this economic climate."


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David Leach
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