It's a universally recognized brand, appealing to parents and children alike, and has unparalleled marketing power.
Chatsworth, CA, (PRWEB) August 13, 2008
LBI Eyewear, a leading manufacturer and distributor of optical eyewear, cases, first quality ophthalmic lenses and eye care accessories, announced it has entered into a multi-territorial licensing agreement with DreamWorks Animation, SKG, Inc. (NYSE: DWA) to produce Shrek eyewear and accessories.
Two separate collections are being developed. The first collection is Shrek Eyewear, a durable, well fitting, comfortable, and high quality children's optical frame line created around the lovable ogre. The second collection, Shrek and Friends, is a more couture line, which will include Shrek, Princess Fiona, Donkey and other favorite characters. Both collections will be unveiled in October at Vision Expo West, and both will be available by the end of the year.
"Being the licensee for Shrek-inspired optical frames provides an exciting opportunity for our customers," said Keith Lehrer, CEO of LBI. "It's a universally recognized brand, appealing to parents and children alike, and has unparalleled marketing power."
The lines are entirely designed by Kathryn Dabbs Schramm, ABOC, FNAO, a recognized authority on the design, fit, care and comfort of children's eyewear. The collections adhere to the "Four Laws of Children's Eyewear": Fit, Durability, Comfort and Quality.
LBI has had a long history in environmentally friendly manufacturing, including creating prototype frames out of 100-percent post-consumer products. The company is also a leader in using recycled paper and soy-based inks on backing cards.
Headquartered in Chatsworth, California, LBI is the only American-owned, China-based manufacturer of optical frames. Globally, LBI supplies frames, cases, lenses and eye care accessories from facilities in the United States and Hong Kong. The LBI factory in China also produces OEM products for some of the world's most prestigious optical brands, and is both ISO 9001 and ANSI-rated. For more information and a complete listing of product lines, visit http://www.lbieyewear.com.
323-857-5654, ext. 203
Christopher @ fourthwall.net