Silhouette Releases White Paper on Rimless Eyewear Technology and Performance

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As part of a concentrated effort to educate the public on the latest innovations in rimless eyewear design, Silhouette, a leading eyewear manufacturer, is now offering a white paper entitled "Rimless Eyewear Technology and Performance."

Rimless Eyewear Technology and Performance

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As part of a concentrated effort to educate the public on the latest innovations in rimless eyewear design, Silhouette , a leading eyewear manufacturer, is now offering a white paper entitled "Rimless Eyewear Technology and Performance." The paper is a brief expose on the new features and related benefits of today’s quality rimless frames which are little known to the average eyewear consumer. Higher levels of comfort, durability, visibility, style and performance set 21st century rimless eyewear apart from its 20th century predecessors. "Rimless Eyewear Technology and Performance" is a much needed guide to aid in the eyewear selection process.

The release of the white paper is a timely one. Consumers, faced with hundreds of brands and thousands of eyewear choices, are often without direction on what to look for in an eyewear frame, particularly in a rimless one. Decisions may be made on price and availability, or simply on habit ~ what was deemed adequate in the past is weighed into future purchasing decisions. Internet research in particular offers limited and often misleading information. While quality eyecare professionals abound who can lead consumers to eyewear most suitable to their lifestyle, the need exists for a deeper understanding of what to look for in a contemporary frame.

In fact, there have been significant developments in eyewear design that set certain frames apart, deservedly into a category unto themselves. Features including screwless designs, hingeless designs, premium lightweight metals and plastics, and barely-there minimalist styling have led to eyewear frames of unsurpassed lightness, comfort and durability. Additionally, enhanced visibility, reduced pressure at the nose and temples, and flexible materials can make a world of difference to those that depend on their eyewear on a daily basis.

Austrian eyewear manufacturer Silhouette International (http://www.silhouette.com) was founded in 1964 by Arnold and Anneliese Schmied in the city of Linz. A family-owned company dedicated to quality, Silhouette produces up to 4 million glasses each year – corrective eyewear as well as sunglasses. In addition to its private brand, manufactured at its production site in Linz, Silhouette also produces and markets worldwide models of the licensing brands Daniel Swarovski crystal eyewear and adidas eyewear. Silhouette eyewear is available in over 100 countries, with an export rate of 95%.

For more information, or for a copy of Rimless Eyewear Technology and Performance, please contact Genevieve Fay at 518-270-3103 or g.fay @ us.silhouette.com.

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Genevieve Fay
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