EyeWonder Launches Rich Media Campaign Using Facebook® Connect for Twentieth Century Fox Home Entertainment with Moxie Interactive

Share Article

Twentieth Century Fox Home Entertainment partners with EyeWonder and Moxie Interactive to promote the 10-year anniversary special edition release of Fight Club on Blu-ray November 17

News Image
"EyeWonder always strives to lead the market with inventive ad features for our clients, and Fox Home Entertainment and Moxie Interactive have always been great partners in terms of producing cutting-edge rich media ads."

EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced Fox Home Entertainment and Moxie Interactive are the first to use Facebook Connect in rich media banner ads promoting the release of Fight Club on Blu-ray. Through the ads, users can seamlessly log in to their Facebook account, inserting them into a Fight Club Mayhem video directly within the rich media banner.

“Facebook plays a large role in the social media world, and incorporating this type of functionality into our product offering gives our agency and advertiser partners the opportunity to reach online audiences in new and diverse ways,” said Michael Rosner, Senior Vice President of Global Sales at EyeWonder. “EyeWonder always strives to lead the market with inventive ad features for our clients, and Fox Home Entertainment and Moxie Interactive have always been great partners in terms of producing cutting-edge rich media ads. It’s only fitting that Fox Home Entertainment is the first brand to use Facebook Connect as it’s continually at the vanguard of digital engagement.”

When users connect to their Facebook accounts through the user-initiated expandable ads, the Mayhem video pulls in photos and personal profile information, which in turn becomes integrated into the featured video playing in the ads. In addition to “becoming part of the mayhem”, viewers can also grab two different widgets—one dedicated to the Fight Club experience, the other containing information about all Fox’s Blu-ray releases.

“Fight Club is a distinctive experience, and for the 10-year anniversary we wanted to embrace the culture that has been created around it,” said Mary Daily, EVP Marketing Twentieth Century Fox Home Entertainment. “To coincide with Fight Club’s first release on Blu-ray, we are inviting the fans into the experience by bringing a little of Tyler Durden into their lives using this new innovative Facebook integration.”

The ads will run through November 24 on targeted sites such as Crave, Facebook, Gamefly, IMDB , MySpace and UGO. To see a demo of FHE’s Fight Club ad, click here. This new feature will be available on all EyeWonder in-page rich media ads as part of the company’s SocialWonder™ offerings.

About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets—from mass merchants and warehouse clubs to specialty stores and e-commerce—throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

About Moxie Interactive
Moxie Interactive is creating the agency of the future, fusing media, creative and technology to achieve brave, accountable marketing solutions. The agency is reinventing the role of advertising by sparking a refreshing, open dialogue between people and brands. Moxie’s capabilities include communications planning, media planning and buying, search marketing, branded entertainment, advertising and development, ECRM, sponsorship services and campaign management. At the heart of the agency is its proprietary offering, Sunao. A Japanese word meaning the ‘untrapped mind,’ Sunao is a team of experts whose mission is to deliver innovation to clients through trend-spotting, consumer insights, analytics and research. Moxie’s award-winning team is focused on connecting people and brands across all screens. Some of our clients include Coca-Cola, Garnier, Maybelline New York, Puma, The Home Depot, Verizon, 20th Century Fox and Cartoon Network. Moxie is a division of Zenith Media Services, a Publicis Groupe Company, with locations in Atlanta, New York and Los Angeles. To learn more about Moxie, visit http://www.moxieinteractive.com.

About EyeWonder, Inc.
EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas and Los Angeles. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company's interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com or follow us on Twitter http://www.twitter.com/_ew.

Facebook® is a registered trademark of Facebook Inc.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Leah Gladu

Amanda Schroeder
EyeWonder
678.891.6050
Email >
Visit website