With over 280 million mobile users in the U.S. and the rapid growth of smartphones in the market, the need has increased for mobile rich media and video ad products
Atlanta, GA and New York, NY (Vocus) October 8, 2009
EyeWonder, Inc., an innovator in interactive digital advertising technologies and services and a member of the Mobile Marketing Association, today announced its integration of Ringleader Digital's Media Stamp™ technology, which delivers persistent and anonymous device identification across sessions, carriers, networks and domains.
"With over 280 million mobile users in the U.S. and the rapid growth of smartphones in the market, the need has increased for mobile rich media and video ad products," said Michael Griffin, EyeWonder's EVP of Marketing and Strategic Development. "Leveraging Ringleader's Media Stamp™ technology within the delivery of EyeWonder's leading-edge mobile rich media and video ad formats offers advertisers an additional layer of reporting complexity."
EyeWonder offers expandable banner ads with or without video for select handsets across all major U.S. carriers, including AT&T, Sprint, Verizon and T-Mobile. With Media Stamp™, which identifies mobile devices across multiple sessions and provides extra targeting capabilities, EyeWonder will be able to offer clients additional reporting such as post-click tracking (including conversions, reach and frequency), number of impressions, click-through rate, device type and carrier.
"We're please to expand our existing partnership with EyeWonder as they utilize Media Stamp™ to enrich their rich media and video mobile ad products," said Ringleader CEO Bob Walczak. "This technology benefits advertisers by giving them the measurement data they need to gauge the success of their mobile ad campaigns while also offering consumers the best possible user experience."
For more information on Media Stamp™, visit http://ringleaderdigital.com/our-technology/rld-media-stamp.
About Ringleader Digital:
Since it was founded in 2005, Ringleader Digital has focused on being the world's premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users--in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an la-carte basis. Ringleader is based in New York City. For more information please visit http://www.ringleaderdigital.com.
About EyeWonder, Inc.:
EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas and Los Angeles. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain, Italy, Sweden and Australia. For more information on the company's interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com or follow us on Twitter http://www.twitter.com/_ew.