Global Fabric Softeners and Conditioners Market to Reach $13.3 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Fabric Softeners and Conditioners markets. The world market for fabric softeners and conditioners is projected to exceed $13.3 billion by the year 2015. Increased demand for concentrated fabric softeners, growing popularity of fragrance-based products, emergence of eco-friendly softeners, use of slow-release technology by manufacturers, and co-branding are major factors driving the global fabric softeners and conditioners market.

Fabric Softeners and Conditioners: A Global Strategic Business Report

Fabric softeners, also called as fabric conditioners, represents the fastest growing segment in the laundry products market. Demand for fabric softeners and other laundry products is dependent upon consumer needs and income levels. Region-wise, there exists a difference in the demand for fabric softeners between developed and developing markets. While developed regions are mature markets, developing regions present potential opportunities owing to their economic growth and rising income levels. As a result, growth varies considerably amongst developed and developing markets. Currently, demand for fabric softeners in developing markets is growing at a higher rate owing to the economic growth, as compared to developed markets, which are relatively matured.

European countries, United States, and Asia-Pacific regions are the largest markets globally, as stated by the new market research report on Fabric Softeners and Conditioners. Asia-Pacific and Latin America are projected to witness the fastest growth over the coming years. Liquid softeners represent the largest category globally, and account for a larger share than dry sheet softeners.

The market for fabric softeners is highly consolidated. Unilever and Procter & Gamble account for a major share in the global market. Other key players profiled in the report include Church & Dwight Co., Colgate-Palmolive, Pigeon Corp., Reckitt Benckiser Group Plc., and Sun Products. The report also discusses major brands such as Comfort, Lenor, Downy, Snuggle, and others.

The report titled "Fabric Softeners and Conditioners: A Global Strategic Business Report" announced by Global Industry Analysts Inc., provides a strategic review of factors influencing the market, growth drivers, product overview, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including The United States, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

For more details about this comprehensive market research report, please visit -

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
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