Today, the average business has yet to embrace emerging social tools.... Yes, they do have websites, but the content is mostly about the organization itself—there are no face2face connections taking place between customers and the organization.
Medford, New Jersey (PRWEB) September 25, 2012
Information Today, Inc. (ITI) announced the publication of Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections by David Lee King.
In Face2Face, David Lee King presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with their customers. King goes beyond the world of Facebook and Twitter, and effectively demonstrates the use a broader range of web tools, such as blogs, videos, photos, location services, and more.
“Today, the average business or organization has yet to embrace emerging social tools and many haven’t even started. Yes, they do have websites, but the content is mostly about the organization itself—there are no face2face connections taking place between customers and the organization, says King in the book’s introduction.” Do they use social tools like Facebook or Twitter? Rarely. If they are using these tools, they are using them primarily as a one-way broadcast medium, not as a way to connect with customers and deepen customer relationships.”
“Face2Face is a solid primer for businesses looking to be more social,” says Patrick O’Keefe, author of Managing Online Forums. “Following King’s advice will lead to increased business and greater customer loyalty.” King acknowledges that not all organizations can hire experts to connect with customers online. With that in mind, he uses simple, real world examples to illustrate the do’s and don’ts of responding to criticism, and explains why and how listening, tone and human-centered design, and measuring results are all critical components of any customer engagement strategy—without overwhelming the reader.
In addition to practical and mostly free tools recommended by the author, Face2Face features tips on how to measure your success, being authentic online, how to make your blog human, an appendix of referenced website and social media services, and an index. The author’s companion blog (davidleeking.com/face2face) is designed to keep readers up-to-date on the latest trends and new social media developments.
Praise for Face2Face:
“Face2Face is the perfect book to help an organization become part of and stay aware of the conversations happening about them online. David Lee King lays out both tools and strategies that can be used immediately to start having better conversations with your customers.”
—Jason Griffey, author, Mobile Technology and Libraries
“David Lee King shares the key tips for creating the community connections that make the mod-ern socially networked organization successful.”
—Joe Murphy, http://www.joemurphylibraryfuture.com
“Need to know how to be authentic online? Want to interact with the public smartly, safely, and successfully? This book is going to be vital to your social media success.”
—Kathy Dempsey, marketing consultant, Libraries Are Essential
ABOUT THE AUTHOR
David Lee King is the digital services director at the Topeka & Shawnee County (Kansas) Public Library, where he plans, implements, and experiments with emerging technology trends. He has spoken at information industry events internationally about emerging tech trends, website usability and management, digital experience design and planning, and managing tech staff. He has been published in numerous library industry journals and, with Michael Porter, writes the “Outside/In” column in American Libraries magazine. David is the chair of the board of directors for the Information Network of Kansas, and Library Journal named David a “Mover & Shaker” for 2008.
Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections (216pp/softbound/$24.95/ISBN 978-0-910965-99-6) is a CyberAge book published by Information Today, Inc. (ITI). It is available wherever books and ebooks are sold through Independent Publishers Group (IPG), http://www.ipgbook.com. For more information or to order call (800) 300-9868 [outside U.S. call (609) 654-6266]; fax (609) 654-4309; email custserv(at)infotoday(dot)com; or visit the ITI website at http://www.infotoday.com.