Adotomi Announces Universal Mobile App Tracking Program for Facebook Advertising

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The Adotomi Universal Mobile App Tracking Program gives app developers the ability to track all conversion funnel actions back to their Facebook campaigns.

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Adotomi was the only platform which was truly focused on optimizing to player driven revenue.

The Adotomi Universal Mobile App Tracking Program is the first of its kind among Facebook Preferred Marketing Developers (PMD). The program gives app developers a universal solution to track actions that occur within their mobile apps that originated from Facebook Ads. Advertisers gain multiple benefits from this program including simplified tracking integration, the ability to track multiple actions in the conversion funnel, and a more accurate attribution of ROI and user/player life time value (LTV).

The first three mobile app tracking providers who have integrated with Adotomi and into the program are HasOffers, Ad-X, and AppsFlyer. Other services providers are in the process of joining as well. By working with multiple service providers, the program makes it easy for developers to launch campaigns quickly without having to hassle with new tracking integrations.

The Adotomi Universal Mobile App Tracking Program is already deployed among many of Adotomi’s app developer clients. Playtika a leading app developer, is a successful start-up in the online gaming industry, which drives its revenues from in-game purchases. Elchai Granot, Director of User Acquisition at Playtika, had this to say about the Adotomi Universal Mobile App Tracking Program: “Facebook is probably the most important new player acquisition channel out there in terms of both volume and scale. Adotomi was the only platform which was truly focused on optimizing to player driven revenue. The Adotomi Universal Mobile App Tracking Program lets us track all conversion funnel points, even multiple purchases per user, while the algorithms in the platform optimize to all of these actions.”

Joe McCormack, CEO of Adotomi, talked about the concept behind the Adotomi Universal Mobile App Tracking Program. “The app developer industry is a crowded place; we wanted to create a solution which made it easier for developers to acquire new users and players. The biggest challenge was tracking a user’s value over periods of weeks and month while having to make real-time bid and budget decisions. By creating a universal solution we are removing the biggest hurdle facing developers. They can focus on what they know best, content and in-game optimization, while automatically using their player monetization data to create quality new user acquisition campaigns on Facebook.”

About Adotomi
Established in 2007, Adotomi is social advertising technology company. The Adotomi platform is a full-featured platform that enables advertisers to build large scale and high quality social ad campaigns. Adotomi Drive is deployed by leading advertisers globally, including 10 of the 50 highest grossing apps on Facebook. Adotomi is an official Facebook Preferred Marketing Developer (PMD).

For more information about Adotomi and the Adotomi Universal Mobile App Tracking Program please email us at hello(at)adotomi(dot)com or visit http://www.adotomi.com.

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Ari Rosenstein
Adotomi
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