By placing this type of advertising front and center on the world's biggest social network, we can make the online experience more rewarding for both Facebook users and our own clients.
Chicago, IL (PRWEB) May 29, 2013
As the world's most popular social network, Facebook boasts virtually unequaled potential for advertisers. Now, Chicago website marketing company OneIMS is launching a new service that hopes to tap into that potential. With its display ad retargeting service, the agency wants to put better advertisements where they matter most: The News Feed.
Advertisements displayed in the News Feed—the most prominent section of the page's layout—are statistically the most valuable offered by Facebook. Now, OneIMS has the technology to offer its clients ad space in the News Feed using retargeting. Retargeting, a strategy that targets users based on their Internet browsing and shopping behavior, enables advertisers to automatically create personalized display ads. "The News Feed is where Facebook users go for personal updates," said Bijoy Samuel, Director of Business Development at OneIMS. "This is where users find status updates, photos and links from highly relevant sources. Now, the advertisements that they see in their News Feeds can be just as relevant and engaging."
Until recently, retargeted ads on Facebook displayed only off to the side of the News Feed, away from the page's main focal point. By offering the opportunity to place retargeted ads directly in the feed itself, OneIMS plans to make Facebook advertising more personalized and more effective than ever. "Retargeting and personalization are increasingly valuable strategies for Internet marketing," said Samuel. "By placing this type of advertising front and center on the world's biggest social network, we can make the online experience more rewarding for both Facebook users and our own clients.”
With the launch of its News Feed retargeting service, OneIMS plans on improving the state of social media advertising by embracing the principle that makes Facebook so universally popular: The web browsing experience should be uniquely personal for every user.
To learn more about OneIMS, visit them at http://www.oneims.com.
OneIMS specializes in customized web strategies and custom-tailored marketing campaigns. Offering web design, SEO, PPC, email marketing, social media management and more, OneIMS has been helping clients of all sizes and all industries achieve their potential both on and off the web. OneIMS offers a variety of marketing services and solutions under one roof, helping both small and large businesses reach their target customers via traditional and online marketing channels. To learn more about these and other services, visit http://www.oneims.com/ or call 1-888-ONE-IMS-1.