Contests and Promotions are a Great Way for Businesses to Build a Database, and Shweiki Media Printing Company Presents a Webinar Explaining How to Best Utilize Them

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Business/consumer interaction is growing more and more, and a great way to take advantage of this trend and build a database is through the ultimate interactive tools: well-planned contests and promotions. Here Shweiki Media Printing Company teams up with contest and promotion guru, Matt Coen of SecondStreet, to present a free webinar for businesses to watch and utilize that explains the three steps that go into a successful promotion strategy: building a team, choosing a promotion and developing newfound interest into revenue.

promotions, contests, revenue, web, Facebook, Twitter

When creating a contest, it's as simple as forming your sales, web and marketing teams, setting a date, launching your contest and watching revenue grow!

As the internet increases business/consumer interaction, traditional media dollars are at a plateau, while promotional strategies continue to rocket skyward.

Study Breaks College Media has joined forces with Matt Coen, President and Co-founder of SecondStreet, and urges all business owners looking to expand their brand to get active in their marketing and grow an email database through well-planned contests, as in a social media driven world, growth is built best on promotion. As the internet increases business/consumer interaction, traditional media dollars are at a plateau, while promotional strategies continue to rocket skyward.

Contest Planning

The promotional strategy can be broken down into three stages: building a team, choosing a promotion (and the details that go with it) and developing newfound interest into revenue.

Building a Team

  •     Having the essentials such as a Facebook, Twitter, and website
  •     Using Facebook or an outside strategy to grow an email database
  •     Having a task force dedicated to promoting the contest itself

Choosing a Promotion

Many factors go into choosing a promotion, and a good place to start is with environmental forces (time of year, target user demographics, promotional niche market) and choosing a contest that will be broad enough to generate user input that might not have previously existed, without diminishing the companies core values. Once a promotion is generally decided, the next step is deciding how long to run it (shorter time might be seen as more exclusive, but one would lose in overall viewers) and what prizes the company could use to entice users.

How to Monetize Contests

One of the main things businesses should consider when looking to capitalize on their contest is to run it through as many forms of media as possible. As a business, success lies in either the system database, or potential users of the product or service. Relying strictly on Facebook or Twitter to run a promotion, although marginally effective, still limits the database strictly through the users of those sites. A contest-savvy business runs a traditional advertisement, and then drives readers to their digital media preferences on every level (smartphone/laptop/tablet).

Click here to watch the entire webinar now

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery.

As a printer and publisher of everything from flyers to catalogs to magazines and more, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out, follow us @ShweikiMedia and "like" us at

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David Reimherr
Shweiki Media
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