When It Comes to Advertising, Who’s Better: Facebook or Google?

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Advertising Blender, a blog hosted by Minneapolis advertising agency Del Monte Agency, addresses the common debate in the advertising industry between Facebook and Google.

Advertising Blender

Facebook and Google are above and beyond the obvious top contenders in internet marketing, and many companies automatically turn to both for advertising needs. Readers will understand there are valid benefits to using both.

Advertising Blender, a blog hosted by Minneapolis advertising agency, Del Monte Agency, addresses the common debate many are talking about in the advertising industry; which is more beneficial for advertising spend, Facebook or Google? The recent article challenges readers to compare the two “big-timers” in internet marketing within three different categories: cost, effectiveness, and targeting. The results may surprise some readers.

“Facebook and Google are above and beyond the obvious top contenders in internet marketing, and many companies automatically turn to both for advertising needs,” explains Del Monte Agency’s Social Media Strategist, Kim Maxon. “The important take-away from this blog is for readers to realize there are valid benefits to using both. Depending on the ad spend and business needs of specific companies, Facebook may be the answer or maybe it’s Google.”

The article first addresses how targeting is used in both Facebook and Google, and which one is better for targeting. Readers will be surprised to learn more about the results in how targeting is used in both, but will see how it makes sense after reading the article.

Cost is also addressed. The article reveals how advertising costs are distributed in Facebook and Google. In addition to cost, effectiveness is an important category businesses should consider. Effectiveness in Facebook versus Google may be a close call, but is one that will depend on the advertising needs of the business.

Del Monte Agency uses both Facebook and Google for advertising needs. Since they began on both, they have seen significant benefits of both. As the host of Advertising Blender, they want readers to recognize the importance of internet marketing and advertising. Readers should research which one makes more sense. If your company needs more insight on this decision process, contact Del Monte Agency at (800)738-1989.

About Advertising Blender:
Advertising Blender is a blog, hosted by Del Monte Agency, which covers all topics in advertising, blending them together to form what we call Ad Blender. This blog features entertaining, informative, opinionated, analytical, and creative articles in various categories: Agency activities, branding, radio & TV advertising, commercials, funny & silly articles, and technical work in online advertising and traditional advertising. Follow our blogs at: http://www.advertisingblender.com and on Twitter, Facebook, Pinterest, and Google+. If you are interested in submitting your blogs, we’ll make sure to feature it on Ad Blender. Just contact Del Monte Agency’s Social Media Strategist at: (800)738-1989.

About Del Monte Agency:
Del Monte Agency is a privately owned full-service Minneapolis advertising agency. Our agency’s approach is built on the belief that consumers are not passive; a new proprietary service we call “Non Advertising.” By developing strategic relationships, our new Non Advertising concept encourages entrepreneurs and business leaders to bring their visions to the forefront of our cutting edge advertising methodologies that deliver upon prosperity. For more information about Del Monte Agency, please visit http://www.delmonteagency.com or call (800)738-1989.

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