Colorado Springs, CO (PRWEB) January 10, 2011
Today SearchSpring, a leading E-Commerce site search vendor, announced the release of their Facebook social commerce app for online retailers. The app allows merchants using SearchSpring's site search and navigation service to easily market their products to Facebook's rapidly expanding network of consumers around the globe.
Until now, it has been difficult for merchants to deploy a social commerce app on Facebook that focuses on findability. Powerful search and faceted navigation capabilities are the main component of the SearchSpring Facebook app while providing an experience that's congruent with other parts of Facebook. Design consistency increases usability and aids retail brands in establishing trust with their newly introduced prospective customers.
Important benefits of the SearchSpring offering include ease of management and increased social commerce reach, enabling retailers to engage fans and Facebook users with their products in new ways. Weaving featured items or product specials into conversations and other social marketing interactions is now also easy to achieve, simply by linking to a search result or category listing inside Facebook.
SearchSpring's software-as-a-service (SaaS) works by integrating on top of merchants' existing shopping cart software or Facebook page. SearchSpring's category refinements for size, color, price range and many other attributes can be easily added to existing website category pages without compromising SEO, utilizing AJAX technology.
A product feed from the shopping cart or E-Commerce software provides regular updates to SearchSpring to ensure syndicated product information is current. First-class support for popular platforms like NetSuite, Pinnacle Cart, Volusion, Miva Merchant, and hundreds more platforms makes SearchSpring virtually plug-and-play for thousands of e-tailers. Findability, the ease with which shoppers can find, narrow and select relevant items, is imperative in creating customer-winning experiences - and is the key theme in SearchSpring's Facebook app.
To find out more about SearchSpring and the Facebook app, click here.
Developed by B7 Interactive and a team of veteran E-Commerce software developers, SearchSpring's E-Commerce site search and faceted navigation solutions empower online retailers to unleash findability. Delivering the latest in search and AJAX technology, SearchSpring enables merchants to provide a rich and engaging online shopping experience. For more information, visit http://www.searchspring.net or call 888-643-9043.
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