EyeBuyDirect CEO Roy Hessel Speaks at 2011 eTail West

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Seasoned E-Commerce Executive Warns Retailers: “Facebook + E-Commerce: Bear Hug or Golden Opportunity?”

I’m thrilled to add my voice to this dialogue and hope to help brands and retailers find new, unique ways to tailor their business, marketing and sales strategies in line with new emerging technologies and social media.

EyeBuyDirect, the leading online retailer for high-quality, stylish and affordable prescription eyeglasses, today announced its CEO and Founder Roy Hessel will speak at the 2011 eTail West Conference in Palm Desert, CA February 22-25.

Delivering two engaging and informative keynote sessions, Hessel will pose the controversial, albeit necessary, question: Does the marriage between Facebook and E-Commerce create a bear hug approach or golden opportunity for retailers? Ranked as the #1 social media site in the world with more than 600 million users worldwide, Facebook’s willingness to share personal information and data has changed the marketing and sales strategies for Internet retailers.

“eTail West is a highly respected industry event that’s known for bringing top-notch thought leaders, innovators and game changers in the e-commerce and retail space,” says EyeBuyDirect CEO Roy Hessel. “I’m thrilled to add my voice to this dialogue and hope to help brands and retailers find new, unique ways to tailor their business, marketing and sales strategies in line with new emerging technologies and social media.”

To learn more about Hessel’s speaking engagements at eTail West, visit each session below.

February 22: Email Marketing, Personalization & Segmentation Summit
Keynote Session (8:45 a.m.): Taking Advantage of Customer Data to Create Personalized Customer Experiences

February 23: CEO/President Retail Summit
Keynote Session (12:10 p.m.): Ebusiness Turns Personal: How Can Online Retailers Gain From the Rapid Personalization of Customers

About EyeBuyDirect
EyeBuyDirect is the leading online retailer for prescription eyeglasses committed to bringing optimal vision to customers around the world without sacrificing quality, style and, most importantly, affordable prices. Launched in 2005, EyeBuyDirect believes that vision care is a fundamental right for everyone. Offering an assortment of eyeglasses that run the gamut from functional and sturdy to fashion-forward and lightweight, EyeBuyDirect has something for everyone. For more information, please visit us at http://www.EyeBuyDirect.com.

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