Franchisors will be able to do things they've only dreamed of
San Luis Obispo, CA (Vocus) October 18, 2010
ELEMENTS, Inc., an industry leader in franchise online marketing and developers of the ElementsLocal™ online marketing solution announced today the release of its latest technology enhancement that allows Franchise marketers to develop and control branded Facebook Fan pages for every one of their franchisee location.
“This is a breakthrough technology for Franchise marketers struggling to launch a successful Facebook marketing campaign. Today, Franchise marketers fear issues like protecting their brand and successfully providing franchisees Facebook Fan pages,” said Jeremy LaDuque, CEO of ELEMENTS.
If trends continue, early next year Facebook should reach over 600 million members and over 3 million businesses will be marketing through the Facebook platform. Nobody denies the benefits that a well-managed viral inducing Facebook campaign can have on any given product or brand, but what most miss is that Facebook can be leveraged to build awareness for your brand, drive traffic to your website and generate new sales for your business.
ELEMENTS, supports clients such as Maaco, Sport Clips, Glass Doctor, and franchisees of Jiffy Lube and Curves, and plans on releasing this technology to its current clients this month.
“Franchisors will be able to do things they’ve only dreamed of,” says LaDuque, as the new technology will support:
- Automatically creating a Facebook Fan page for every franchisee;
- Giving the Franchisor Administrative rights over all Fan pages;
- Allowing the Franchisor to take down or put up any Fan page at will;
- And allowing the Franchisor to post to all franchisee Fan pages at once.
Franchisors are searching for ways to use Social media to increase sales, Elements feels one of most valuable features of its new technology is the ability to redirect anyone searching for your franchise in Facebook to individual franchisee websites that contain their own Facebook Fan pages, where customers can engage with that franchisees website.
“As search engines, social media and mobile marketing converge to create more and more opportunities for businesses, franchises in particular are increasingly challenged to maintain their brand, monitor their reputation and leverage new opportunities to their advantage. This new technology is a great leap forward to allow franchises to control their brand and provide more marketing opportunity to their franchisees,” says LaDuque.
Live Webinar on Wednesday October 27th at 10am PST
Join Elements on Wednesday October 27th for their free monthly webinar “Online Marketing Made Easy” where they will discuss this new Facebook technology, as well as how franchises can leverage social media.
About Elements, Inc.
Elements, Inc. provides online marketing solutions to franchise companies needing local franchise websites, email campaigns and social media marketing. The ElementsLocal™ platform can be seen at http://www.elementslocal.com which includes a virtual tour of the franchise solution software. With offices in San Luis Obispo, CA, and Philadelphia, PA and founded in 1999, Elements clients include Maaco, CertaPro Painters, Glass Doctor, Sport Clips, Paul Davis Restoration, Jiffy Lube, and Curves.