Demandware Releases Facebook Store Prototype for Social Commerce

Share Article

New Application from Demandware Labs Extends Demandware Commerce Capabilities to Facebook

Social networks are an emerging channel for branded engagement. By leveraging this new channel for commerce, retailers can use Facebook to build a stronger connection between the consumer and the brand.

Demandware, Inc., a global leader in on-demand ecommerce, today announced the availability of a new prototype application for implementing a Facebook Store, extending core Demandware functionality into the social commerce channel. The application, Facebook Shop, allows Demandware clients to tap the more than 600 million active users on the social network by selling directly through a branded Facebook store, utilizing the core merchandising data contained in Demandware Commerce for enabling consumer engagement and shopping.

The Facebook Shop prototype was developed in Demandware Labs, an experimental research center dedicated to applications and innovations that extend the core functionality of the Demandware Commerce platform. Demandware Labs was established to focus on the frontier of digital commerce, as new consumer experiences are shaped by the advancements in technology. The prototype applications developed in Demandware Labs are available to Demandware clients and partners for testing and implementation, and may eventually be added to Demandware’s roadmap.

Using the Facebook Shop application, retailers can easily set up a storefront in Facebook that leverages all of the capabilities of the Demandware Commerce platform. The storefront can be fully customized to meet a retailer’s unique brand requirements. The application enables the following commerce capabilities within Facebook:

  •     Consumer shopping: Retailers can provide consumers with a rich shopping experience in Facebook, including inventory availability and product information delivered from the Demandware Commerce platform for display directly in Facebook
  •     Content slots: Retailers can easily change content images within Facebook to feature selected products, conduct promotions or display other content
  •     Search: Consumers can search all products included in the product pages
  •     Like and share: Users can like and share products with friends to create a more social shopping experience

This new social commerce application provides a unified solution that enables retailers to manage all direct-to-consumer web processes from one central web environment. For retailers and high-growth brands, digital commerce management eliminates the complexity of integrating multiple technologies and enables personalized, branded consumer experiences across all consumer touch points, including ecommerce, social networks, mobile commerce, call centers and stores.

“Social networks are an emerging channel for branded engagement. By leveraging this new channel for commerce, retailers can use Facebook to build a stronger connection between the consumer and the brand,” said Jamus Driscoll, vice president of marketing for Demandware. “Our Facebook Shop application is a great example of the innovative platform extensions we are building in Demandware Labs.”

About Demandware, Inc.
A trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Brooks Sports, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Jewelry Television, Neckermann, Panasonic, Reitmans and Theory. For more information about Demandware, visit, call 888-553-9216 or email info (at) demandware (dot) com.

Connect With Us!

  •     Twitter –
  •     Facebook –
  •     Demandware Blog -

Christine Major
Corporate Communications Manager, Demandware
Phone: 603-743-4534
Email: cmajor (at) demandware (dot) com


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Christine Major
Visit website


Demandware Commerce