ShopTab Launches First Business Application On Facebook Platform That Creates a Shopping Tab And Uploads Products Through A Feed

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ShopTab, launched in October, 2009, helps web based retailers easily, quickly and inexpensively sell more products by creating a shop tab on their Facebook® fan page showcasing products from an existing online store. With over 350 million users and the strong desire for business owners to monetize their Facebook presence, Facebook is a great way to expand shopping interactions and allow fans to share products.

The Spoiled Mama Facebook ShopTab

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Scottsdale, AZ The ShopTab premise is simple – monetize a web-based retailer's presence on Facebook Platform by uploading products or services to a "shop" tab on a Facebook Page. ShopTab pulls product information much the same as any other eCommerce shopping feed would, so if a business owner is uploading products to Google® Base (Google Merchant Center), the ShopTab process is just about the same. And much like a shopping feed, the transaction still happens on the eCommerce website, so there's no need to worry about payment delays, inventory discrepancies, refund issues or other procedural differences.

Other eCommerce marketing tools generally take a percent of each sale, require the use of a specific payment processor or charge a large upfront fee for a similar application. ShopTab Business App on Facebook Platform starts at only $10/month flat fee, with no contract and a 7 day free trial to test it out.

One of the co-founders Jay Feitlinger has been helping all types and sizes of eCommerce clients with their online marketing and social media plans. It is through these clients he identified the need for a low-cost yet effective way for retailers to monetize their Facebook presence through a Business App on Facebook and get into the driver seat with the current "social shopping" trend. ShopTab eCommerce business owners can leverage existing eCommerce channel for sales, returns and order processing because ShopTab drives qualified traffic from current and prospective customers from Facebook to existing Website.

One such retailer is Tamara Johnson, owner of The Spoiled Mama. "As a small business owner, I'm always looking for ways to increase sales and better compete with the big guys. ShopTab is one of those ways. ShopTab has taken Facebook, one of my favorite customer communication tools, and turned it into a powerful sales tool as well," said Tamara.

ShopTab eCommerce Business App on Facebook continually evolves and as of December 2009 ShopTab includes the ability to showcase up to 3,000 products or services on a Facebook Page shop tab, upload product categories to allow customers to browse more easily and business customers can upload a data feed that has already been created for other shopping feeds such as Google Product Search through Google Base (Google Merchant Center). In addition, ShopTab business customers can choose from 4 currency options which are currently US $, Canada CDN $, Euro €, and Pound £. To create a custom look and feel, ShopTab business owners can upload a custom Facebook Page shop tab header image to match their business brand.

Facebook prospective customers will find ShopTab very easy to use because a Facebook Fan can search by Keyword, Price or Product Category within Fan Page Shop Tab and be able to easily share a product with their Facebook friends through Facebook Share to Wall feature.

The best way to experience ShopTab is to actually use it – that’s why ShopTab offers a free 7-day trial period for all accounts. During that time, a retailer can upload actual products and learn how ShopTab fits in with sales efforts already have in place. To get started visit ShopTab Application on Facebook.

About ShopTab:
ShopTab was launched by Entrepreneurs Jay Feitlinger and Bret Giles to help small to medium size business owners easily and quickly create a shop tab on Facebook Platform. ShopTab LLC is based out of Scottsdale, Arizona.

Facebook® is a registered trademark of Facebook Inc.


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