Five Enterprise 2.0 Startups to Watch
YAKUM, Israel and BOSTON (PRWEB) December 19, 2007
Facebook has become the pre-eminent consumer social networking application on the Internet, with more than 50 million current subscribers and growth of more than 200,000 new visitors per day. Consequently, a recent Forrester Research study found that 78 percent of IT organizations are concerned with the employee-driven, unsanctioned use of Web 2.0 technologies in the enterprise. With the proliferation of social networking applications in the workplace, enterprises are faced with a choice: either outlaw popular utilities such as Facebook, Instant Messaging, etc., or embrace the change by leveraging the inherent networking functionality offered by these tools.
The WorkBook application combines all the capabilities of Facebook with all the controls of a corporate environment, including integration with existing enterprise security services and information sources, allowing companies to harness the capabilities provided by the social networking service and provide their employees with a safe and secure solution for increased productivity and communication. With WorkBook, employees can use Facebook to find and stay in touch with corporate colleagues, provide status updates, publish and receive company-related news and create bookmarks to enterprise application data and securely share these bookmarks with authorized colleagues. Employees can feel free to use Facebook, and enterprises can be safe in the knowledge that the danger of information being leaked outside the organization or access being granted to unauthorized personnel no longer exists.
WorkBook for the enterprise lets employees securely use Facebook to:
-- Search colleagues by name, location, department, project and area of expertise
-- Connect with peers using familiar Facebook capabilities
-- View up-to-date, corporate-specific information about peers such as status, department, role and location
-- Receive general and personalized company news directly from a Facebook news feed
Additionally, Workbook provides employers with:
-- Secure provisioning that ensures the application can be used only by authorized employees
-- Information security - corporate-related information is visible only to employees
-- Compliance with existing security policies - enterprise security integration authenticates WorkBook users via corporate authentication facilities and supports Single Sign-On
-- Integration with the company's directory or applications to provide information to Facebook profiles
"Enterprise employees are using Facebook in today's workplace whether employers like it or not," said Shahar Kaminitz, CEO and founder of WorkLight. "This creates a tantalizing array of new networking possibilities for companies looking for newer and more efficient avenues of employee communication, but also brings with it a host of new security issues, as corporate data is exposed to new vulnerabilities. With WorkBook, enterprises can rest assured that when workers use Facebook, the corporate data remains safe and secure, and the application is being used as a communication tool - not as an impediment to productivity."
WorkBook is currently in limited release and is licensed to enterprises as part of the WorkLight server by yearly subscription. Pricing starts at $10 per user per month, with volume discount pricing available. To learn more about the service, visit: http://www.myworklight.com/workbook
WorkLight(TM) Inc. develops and markets a line of WorkLight server products that consumerize the corporate computing experience, by making popular consumer services like iGoogle, MS Live, Netvibes, and Facebook "enterprise-ready." Through WorkLight, employees and consumers connect to protected enterprise data (and to each other) using Web 2.0 services.
WorkLight is a venture-backed company with offices in Boston, Massachusetts and Yakum, Israel. WorkLight has received prestigious industry accolades including being named one of the "Five Enterprise 2.0 Startups to Watch," by Information Week magazine, being selected as part of CIO Magazine's Web 2.0 Product Suite, and being singled out with an honorable mention as one of Computerworld's "10 Cool Cutting-edge Technologies on the Horizon." WorkLight also received the "Stay Organized" award at Microsoft's Under the Radar Conference, and was named a Red Herring 100 International finalist. For more information, visit http://www.myWorkLight.com