FaceLube Automotive Founder Candace Chen to Represent Brand Perspective as Men’s Skin Care Marketing Expert at 2012 HBA Global Beauty Expo New York City

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FaceLube Founder Candace Chen

Men represent half of the global consumer population and the men’s skin care segment is far from saturated. The potential for growth is in fact outstanding for brands and retailers that are open to new strategies

Los Angeles, CA (PRWEB) June 13, 2012

FaceLube Automotive, distributor of a line of ultra high-end anti-aging skin care products for men announced today that its Founder, Ms. Candace Chen has accepted an invitation from the organizers of the HBA Global Beauty Expo & Conference to represent the brand perspective, as an expert in the marketing of men’s skin care products. Ms. Chen will be speaking on the panel entitled: Men’s Grooming Market: Trends, Opportunities and Strategies.

According to the session description, “The market for male grooming products in targeted regions is forecast to experience increases over the next five years, propelled by technological innovation, significant new product launches, high levels of consumer engagement, and growing interest among all ages of male consumers in the use of grooming products. This session will explore current trends, explain how age and generational differences influence purchase patterns, and touch on best practices from a brand's perspective.”

The HBA Global Expo & Conference, the premier beauty industry expo and conference, celebrating its 20th Year Anniversary and produced by UBM Live, states that it is, “the premiere product development source–from concept to market–for the cosmetics, personal care, skin care, fragrance and wellness industries and features a comprehensive educational program and exhibits floor. HBA visitors comprise the top prestige, mass and emerging beauty and personal care brands worldwide”. The HBA Global Expo & Conference will take place June 19-21, 2012 at the Jacob K. Javits Convention Center in New York City.

Ms. Chen is expected to share her observations on the current state of men’s skin care market and offer strategies and expertise that will transform theory and statistics into the high profit growth sector that the men’s anti-aging skin care segment is meant to be for personal care retailers. The session will be moderated by Robert di Mauro, a prominent beauty and fashion industry personality and opinion leader known for his expert commentary on topics covering lifestyle, design and current events, having worked with a diverse array of companies such as the Ford Motor Company, Neiman Marcus, Estée Lauder and the National Football League.

"I am honored and thrilled to share my expertise on the marketing of men’s grooming and skin care products. Retailers and brand marketers today have powerful new marketing strategies and product innovations to help them realize the full potential and take advantage of the men’s skincare market. Men represent half of the global consumer population and the men’s skin care segment is far from saturated, unlike the women’s skin care segment. The potential for growth is in fact outstanding for brands and retailers that are open to new strategies”, states Ms. Chen.

About FaceLube Automotive: FaceLube Automotive is the distributor of high performance men’s grooming products, the best skin care for men, the best face moisturizer for men and the best face cream for men. FaceLube was founded by Candace Chen, a 20-year veteran of the automotive industry, founded FaceLube Automotive. Her company is an equipment supplier to many of the top names in the automotive industry. Among her many honors, she is an appointed trade policy advisor on SMEs (Small & Medium Sized Enterprises) to two cabinet level officials - the U.S. Secretary of Commerce and the U.S. Trade Representative. Ms. Chen is a small business advocate whose work includes helping to level the playing field abroad for small American manufacturers. Ms. Chen is a Next Generation member of the Pacific Council on International Policy, the western affiliate of the Council on Foreign Relations.

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