It is so difficult to create trust in the B2B environment.
Kuala Lumpur, Malaysia (Vocus) December 16, 2009
CWorks Systems Berhad (Mesdaq: 0079), an international facility management solutions provider, has chosen the U.S. based public relations firm, Dillawn&Clark PR, to lead its U.S. public relations and media campaign. CWorks, headquartered in Kuala Lumpur, Malaysia, is a leading multi-national company specializing in CMMS (computerized maintenance management maintenance systems). Dillawn&Clark PR is a public relations firm that, according to its principals Vada Dillawn, J.D. and Anna Clark, “advocates to the world for its clients” both nationally and internationally.
CWorks Systems, an award winning, publicly listed company that specializes in maintenance management solutions, has over 500,000 users in more than 100 countries. CEO Abdul Rani Achmed attributes part of CWorks’ success to the Freemium business model - the theory that a company can offer its basic services for free and still turn a profit by charging for advanced or special features.
“It is so difficult to create trust in the B2B environment,” says Abdul Rani. “Following the adage that sales are based on trust, we establish trust with our customers by providing them with a quality product – our basic CMMS software – at no cost. Customers in turn come back to us when they need our support, our online subscription version, or just a more sophisticated facility management tool.”
Through a collaboration between CWorks Systems and Dillawn&Clark PR, the two companies hope to spread the word in the US about the benefits and improved ROI created through the incorporation of CMMS. It is estimated that more than 40% of all facilities in the United States do not have CMMS. Of the more than 5 million factories and facilities located in the United States, approximately 2 million are currently being managed manually, pen and paper, without the assistance of computerized technology.
For more information about CWorks and to learn how you can increase your company’s efficiency through the use of CMMS, please visit http://www.cworks.com.my.
CWorks Systems Berhad, a company specializing in CMMS, is managed in Malaysia and the United States by a group of maintenance and information technology practitioners who between them have more than 60 years combined experience in maintenance and IT from both local and multinational organizations in many countries. In addition to their experience in maintenance and IT, the CWorks team’s expertise includes a huge base of implementation experience, as they have implemented CMMS at a variety of sites internationally that include LANs, WANs, and call centers environments.
The combined know-how of the CWorks team enables CWorks Systems to produce a CMMS product that is truly fit for purpose as it is produced by practitioners for practitioners. CWorks is the sensible approach to maintenance management not only for its affordability but because it is designed and implemented by experienced practitioners who understand the costs associated with asset maintenance, operational effectiveness, and the need for continuous improvement.
CWorks’ main activities are the design, development, production and support of CWorks Computerized Maintenance Management System (CMMS). Following successful sales in North America, CWorks in 2005 formed a joint venture company, CWorks Systems, Inc., in the USA to ensure optimal customer service and sales support for its North American clients. CWorks Systems Berhad, formed in August, 2001, is a Multimedia Super corridor (MSC) status company and is listed on the Malaysian Bourse MESDAQ board (CWorks:0079).
About Dillawn&Clark PR
Dillawn & Clark Public Relations advocates to the world for its clients. Established in 2009, Dillawn & Clark PR leverages over 40 years of industry experience in law, business consulting and technology to create and execute PR and marketing strategy for organizations across industries and around the globe. Recognizing communications as both art and science, Dillawn & Clark crafts customized strategic messaging to garner maximum attention, helping clients enhance their brands, capture market share, and foster reputations for industry leadership.