The power of tightly integrated campaigns that successfully merge traditional tactics with social, mobile and technology have redefined the landscape.
Denver, CO (PRWEB) May 31, 2012
Top B2B agency, Faction Media received the highest honor at the recent gala for the Business Marketing Association’s Gold Key Awards (BMA Colorado). The agency received the Best of Show award in recognition of its work for Avaya global demand generation marketing campaigns.
“We operate in an extremely competitive global industry,” said Cory Jones, Senior Director, Global Demand Generation, Avaya. “Receiving this honor along with Faction is a testament to our focus on digital marketing innovation, creative excellence, a dedication to accountability and above all our ability to keep our customers and partners at the focal point of everything we do.”
The annual Gold Key event drew a crowd of nearly 300, and showcased some of the most effective and creative work in B2B marketing and advertising. “Each year the level of innovation and creativity in business-to-business marketing continues to rise—the BMA’s annual Gold Key Awards is an important industry benchmark for us,” said Aaron Batte, founder, Faction Media. In total, the agency walked away from the Gold Key competition with three Gold Awards and Best of Show.
"To be recognized by BMA as the best-of-the-best at a transformational time in our industry is an amazing accolade," added Batte. "The power of tightly integrated campaigns that successfully merge traditional tactics with social, mobile and technology have redefined the landscape. Together with clients like Avaya, we're reinventing what it means for a business to reach the people making business decisions. "
The Gold Key Awards program stands as Colorado’s most prestigious competition dedicated solely to B2B marketing communications. This year’s program included 160 entries in 58 categories, representing the top B2B businesses and agencies.
About Faction Media
Faction Media is a full-service, digitally led marketing agency creating best-in-class engagement strategies, customer insights and marketing optimization services for clients in an increasingly complex and fragmented marketplace. The agency provides communication strategies, behavioral-based account planning and audience segmentation services resulting in analytical insights that empower marketing programs for Fortune 1000 companies including some of the largest and most innovative businesses in the world.
Faction Media's Unified Marketing™ approach combines new and evolving interactive disciplines enhancing traditional marketing channels to identify, build and execute the most effective and successful brand and demand generation campaigns. A commitment to performance accountability, technology, and creative innovation has defined Faction's place as a leader in business-to-business communications and marketing.