Achieves Record Sales on Cyber Monday

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Cyber Monday, November 30, 2009, the traditional start to the online holiday retail season, showed growth this year despite the economic downturn. reached its highest volume of sales in its history on this date, selling 350% more product than on Cyber Monday in 2008.

By offering the best discounts in the industry,, a ChooseDirect company, realized sales of over 350% more than its sales on Cyber Monday, 2008. This makes November 30, 2009 the e-commerce site's largest retail day in its history.

Reasons exist as to why outperforms all other outdoor kitchen sites. First, it involves itself down to the factory level, leaving out retailers and middlemen, who cause mark-ups to occur. The company's philosophy of factory direct pricing allows it to maintain the lowest retail prices anywhere. For Cyber Monday, the company worked directly with manufacturers such as Fire Magic Grill to offer enticing prices its numerous shoppers could not resist. Outdoor kitchen shopping, in fact, accounted for much of ChooseDirect's sales that day.

The San Francisco Chronicle reported high Cyber Monday sales -- 96.5 million Americans shopped online that day, with the average online shopper spending $117.55. Although still hunting for bargains, online shoppers now seem poised to spend this holiday season, especially at retailers such as ChooseDirect. In fact, online sales should equal 10 percent of all holiday shopping, according to the National Retail Federation, indicating an 8 percent increase in sales volume for e-commerce sites compared with 2008. Meanwhile, the National Retail Federation predicts that Internet sales will improve while those at traditional brick-and-mortar stores will decrease.

Although Cyber Monday purchases were strong, the day is not considered the peak of the holiday purchasing season. Instead, sales for online sites usually peak in mid-December, near the last dates for free or guaranteed pre-Christmas receipt of merchandise.

About brings the world high quality products at factory direct pricing. Since this e-commerce online retailer is involved with the product all the way down to the factory level, it cuts out many middlemen from the process and is able to offer better prices than the competitors. With advanced factory coordination, provides all its customers with highly customized premium fireplaces, stoves, or fireplace inserts and more at discount prices they can afford. Choose prides itself in having a large selection of hot tubs., an online retailer of outdoor kitchens, built in grills, drop in grill islands and many other outdoor kitchen products, also follows the business model and leads the outdoor kitchen industry with high quality products, great customer service, detailed product facts and outdoor kitchen industry information.


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Diana Slampyak
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