The new features to fairmont.com further address the individual needs of our global customer base and complement our Internet strategy of being the easiest hotel brand to do business with online.
Toronto, ON (PRWEB) July 10, 2006
Already featuring some of the most reliable booking capabilities and comprehensive hotel content within the tourism industry, Fairmont Hotels & Resorts today announced a number of new enhancements to its top-rated website.
Fairmont is pleased to debut http://www.fairmontmeetings.com, a dedicated online resource for meeting planners. The focal point of this freshly minted web component is a new search tool that simplifies the venue selection and meeting space procurement process for planners. The portal also provides an interactive floor plan utility, enhanced content including DMC and tourism bureau details, detailed hotel fact sheets and extensive destination information. All of the pages within this dedicated website have also been optimized for search engines, allowing prospective customers to find Fairmont and explore the brand’s collection of meeting venues and services with ease.
Another notable update is the expansion of the brand’s online portal to include multi-lingual micro-sites. With an expanding international customer base and a number of new hotels and developments in areas like Europe, Africa, and the Middle East, Fairmont is excited to now provide online hotel content in a multitude of dialects. Initially, Fairmont will offer multi-lingual micro-sites in Japanese, Latin American and European Spanish, German, and French, with each site providing detailed information on the brand’s attributes and all of the hotels within the Fairmont collection. The hotel group will explore the implementation of additional language offerings such as Simplified Chinese and Arabic later in 2006.
“We aim to personalize the hotel stay for all our guests, and for many this experience begins online, whether it’s researching or booking their travel needs,” explains Brian Richardson, Fairmont’s vice-president of brand marketing and communications. “The new features to fairmont.com further address the individual needs of our global customer base and complement our Internet strategy of being the easiest hotel brand to do business with online.”
In addition, Fairmont.com now offers dynamic packaging functionality. The new packaging service enables guests to book all major components of a trip through the brand website, such as air travel and hotel accommodation. Guests can enjoy the benefits of using a single entity for their travel plans, while also realizing savings when booking bundled vacation packages versus buying the components separately.
Featuring a collection of fabled castles, secluded lodges, storied meeting places and modern retreats, Fairmont Hotels & Resorts opens the doors to some of the world's most celebrated addresses. With locations throughout eight countries, our 44 distinctive hotels - including The Fairmont San Francisco, The Fairmont Banff Springs and London’s Savoy - promise travelers rich experiences and lasting memories in unparalleled settings. Committed to growing its portfolio of world-class hotels, Fairmont will soon reflag five hotels in Kenya and anticipates the 2007 re-opening of New York's famed Plaza Hotel. Future Fairmont Hotels & Resorts also include locations in Cairo, Turks & Caicos, Abu Dhabi and Dubai's Palm Islands. For more information or reservations, please call 1-800-441-1414 or visit http://www.fairmont.com.