Consumer List Released for Checking the Legitimacy of Online Reviews

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Reputation Management Site Five Star Control takes on the topic that online rave and faves may be fake.

Local Business Review Site 5StarControl takes on the idea that businesses cannot trust online reviews and releases their recommendations to assist consumers when using online reviews to make decisions. 5StarControl pronounces that consumers may be restrained by double-checking their reviews, and that there are still good online review sources out there.

Local internet marketing can still be a direct connection between businesses and consumers. Yes, Internet marketing is a big business, but there are still connections to be made. The New York Times reported on a recent story of purchased online reviews. 5StarControl provides their tips and opinion on this phenomenon.

Building a reputation and maintaining client satisfaction through the Internet is just as important in the purchase of goods, and in the service of a business. 5StarControl doesn’t disagree that a certain percentage of reviews are fake, but they also believe there are still good review sites out there. It all boils down to the website’s reputation, and their procedures in how they process and post reviews. Another aspect will be the monitoring they have in place for user submitted reviews. Reputations can be ruined due to the use of fake material. A bad or negative review on Yelp can demolish a business or service making it important that online marketing and review sites maintain a good reputation.

5Star Control recommends the following steps to consumers that have concerns over online reviews:

  •     Take reviews with a grain of salt.
  •     Reach out to businesses directly regarding their product or service if there is concern over falsified reviews.
  •     Use social media outlets that link the consumer directly to the products such as Facebook, Twitter, and Yelp. These channels allow a stronger, direct relationship between the company and people’s opinions.
  •     Look at reviews carefully for indicators of a fake review.

Some indicators of a fake review include lack of detail, or being unfailingly positive and glowing. Another good indicator is that the reviewer focuses more on the situation, and less on what it meant in terms of being a customer. 5StarControl recommends that consumers report suspected fake reviews to the site’s Webmaster for review.

Businesses can also reconnect with their audiences using mobile SEO tools to establish their presence via mobile search engines. 5Star Control also recommends following the wisdom of Frank Kern “whenever your considering buying advice… understand this: They are all worthless… Educated Effort will get you where you want to go. “

Online reviews can be the bread and butter of any business, but how does a consumer know they are from real people, rather then simply faked? 5StarControl encourages consumers to look closely at reviews, but know that there are sources out there that create intimate connections between clients and consumers.

5StarControl is a website about business issues in the area of reputation management, and online review sites.

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