British Luxury Jewellery Online Retailer Wins IMA Outstanding Achievement Award

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Fameo Online Jewellery Boutique website is honored by the Interactive Media Council for Outstanding Achievement.

Fameo IMA logo

Our next goal, is to deliver over 50,000 individually graded and photographed precious gemstones, to allow our customers to customize any of the 350 designs we offer online

Fameo Online Jewellery Boutique website (, a British luxury jewellery online retailer operated by Fameo Ltd, was awarded an Outstanding Achievement Award in the Catalog category by The Interactive Media Council (IMA). "We are building an innovative jewellery company," said Louise Davies, managing director of Fameo Ltd, "and this award is a direct reflection of our dedication and commitment to providing the highest quality and innovative services to our customers."

Fameo Online Jewellery Boutique, was given a complete makeover, enhancing the look and functionality of the website while streamlining the integration of the proprietary e-commerce platform, enabling Fameo to personalize the online shopping experience and allowing customers to find, share, customize and purchase jewellery, as well as register for gifts or create public wish lists. In addition to the generic jewellery taxonomy and intuitive navigation, Fameo Online Jewellery Boutique offers powerful jewellery search capabilities, full disclosure and specification of all precious materials used in the jewellery pieces and powerful personal account management tools for an enhanced user experience.

"Our next goal, is to deliver over 50,000 individually graded and photographed precious gemstones, to allow our customers to customize any of the 350 designs we offer online," said Terje Gaupseth, director of Fameo's Norwegian office.

The Outstanding Achievement award is the second highest honor bestowed by IMA and recognizes the high standards of planning, execution and overall professionalism. excelled in all areas of the international competition's judging criteria, earning an overall score of 469 out of 500 for design, content, feature functionality, usability, and standards compliance and cross-browser compatibility.

About Fameo Online Jewellery Boutique:

Fameo Online Jewellery Boutique is headquartered in London and offers an exquisite mix of theme and classic fine jewellery with emphasis on colour gemstones. The website also focuses on unusual, luxurious and innovative boutique collections of jewellery, created by an in-house team of talented designers and sold exclusively online. Behind the state of the art Fameo Online Jewellery Boutique website is Fameo Ltd, a private company incorporated in 2004 in the United Kingdom and led by a talented team of jewellery and e-commerce experts.

For more information on Fameo Online Jewellery Boutique, visit or + 44(0) 845 259 1358

About IMA:

The IMA is an international competition designed to recognize the best websites and the people and organizations who created them. Since its creation in 2006 by the Interactive Media Council, Inc. (IMC), the IMA has recognized the best in web design and development. The awards are held quarterly and acknowledge a wide range of industries. Categories only appear once each year.


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Lorraine Miles
Fameo Ltd
0845 259 1358
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