Heirloom Registry Launches Family Heirloom-Themed Pinterest Page

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The company’s latest social media outreach will showcase the family heirloom and antique worlds, highlighting everything from quilts to vintage memorabilia to antique furniture.

family heirloom, family keepsakes, provenances, family stories, family heirlooms, heirloom registry, houstory publishing
The founding principle behind The Heirloom Registry – more than anything else – is the importance of story.

The Heirloom Registry™ recently launched a Pinterest page to showcase the family heirloom and antique worlds, highlighting everything from quilts and family cookbooks to bibles and antique furniture.

“We are excited to utilize the Pinterest platform,” said Heirloom Registry marketing director Dan Hiestand. “For folks who appreciate family heirlooms, antiques and objects with rich histories – or provenances – we hope our new Pinterest presence will be a regular Web destination.”

As the page matures, Hiestand said he would like it to flourish into an online community where people can share images of their precious belongings, and post the histories and provenances behind them, too.

“The founding principle behind The Heirloom Registry – more than anything else – is the importance of story,” he said. “As we say at the company, ‘it’s not an heirloom without a story.’ And that is so true. Sadly, the family heirloom or precious belonging without a documented history is often regarded as just more ‘stuff’ if those stories are not preserved and easily accessible.”

For example, he recently registered a family cookbook passed down to him from his grandma in which he recounted some memories of growing up in Northwest Washington state and the important role food played in their family’s life. The registry listing also includes photos of his grandparents and some of the many meals they shared.

“The story brings the cookbook to life. You can actually feel my grandma as she makes notes in the margins and crosses out or adds ingredients to her favorite recipes. This book was very important to her. It is almost sacred to me – and it feels good knowing that wherever this cookbook ends up, the story of my grandma will go with it.”

Anyone interested in sharing photos and stories of family heirlooms or precious belongings with the Heirloom Registry Pinterest community are encouraged to contact Dan Hiestand, Heirloom Registry marketing director.

About The Heirloom Registry
When you record the history of a family heirloom or treasured belonging in The Heirloom Registry, its story travels with it. Wherever it goes. Always. For as little as 99 cents and in just 10-15 minutes, family stories can be safely preserved. It’s simple: Mark/label your family heirlooms (and future family keepsakes) with a high-quality Heirloom Registry sticker, brass or aluminum plate, and share your items' stories – or provenances -- in words and pictures at http://www.heirloomregistry.com. Once registered, those stories will be available to future owners no matter where the item goes.

About Houstory® Publishing
Houstory Publishing, LLC, is the publisher of the original Home History Book ™ and creator of The Heirloom Registry ™. The company — started in 2007 by brothers Mike and Dan Hiestand — is a leading provider of home genealogy and historical preservation products and information. They are based out of Ferndale, Wash. and Austin, Texas.

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